Marketing Specialist (TDM Practice)

Department: Transportation Demand Management (TDM)

Employment Type: Full Time

Location: Atlanta, GA

Compensation: $55,000 - $65,000 / year

Description

Alta Planning + Design seeks a Marketing Specialist (TDM Practice) for our Atlanta office. This marketing role is a great opportunity for someone who believes in the importance of active, multimodal, and sustainable transportation. If you are looking to join an innovative organization and do work that connects people to places while advancing social justice, safety, and environmental resilience, apply with Alta today!

About Alta
Alta Planning + Design is a sustainable transportation company dedicated to creating active, healthy communities through planning, landscape architecture, engineering, and education/encouragement programs. Alta was founded in 1996 when communities were calling for safer streets for people walking and bicycling as the non-motorized transportation movement developed into a profession in the United States. We pioneered the field of active transportation, evolving our planning and design work into a visionary global practice that empowers people to live active, healthy lives and gets them to where they need to go.  

Our core values and work bring about positive change by creating places that are geared toward moving people rather than cars, connecting community members to daily needs and human experience, and empowering every person to live an active healthy life. As a global leader in mobility innovation for over 26 years with over 200 staff, we are dedicated to connecting people to places by working across disciplines and scale to address social justice, safety, and environmental resilience.

Day to Day

The Marketing Specialist plays a pivotal role in content development and campaign strategy and implementation. This position requires a highly creative individual with a strategic and analytical mindset 

A typical day will be anything but typical. But it will likely involve collaborating with our smart and talented teammates who are leading up key programs and projects in Los Angeles, Toronto, Denver, Atlanta, and beyond. This role will collaborate closely with our program managers and programs staff to orchestrate and execute marketing strategies that achieve key outreach and behavior change outcomes. Responsibilities include: 

• Executing marketing and communication activities, such as content creation, social media management, email marketing creation and execution, campaign creation and execution, and tracking and reporting. 
• Independently devise and implement targeted marketing campaigns for smaller scale projects, including identifying and understanding target audiences, designing customer journeys, setting clear objectives, and planning and executing marketing campaigns. 
• Acting as a key contributor in the planning and execution of larger scale campaigns 
• Responsible for completing tasks as assigned at a high level of quality and seeking and receiving feedback and guidance throughout. 
• Actively participating in project team meetings and marketing meetings, helping foster a collaborative team environment. 
• Regularly communicating with clients through meetings, reports, and updates. 
• Actively engaging in continuous learning and integrating this knowledge into projects, including an understanding of emerging tools and techniques in the marketing field as they apply to our work. This involves attending trainings, workshops, and industry conferences as well as self-guided learning. 

Qualifications

Required

This position requires a combination of skills, experience and education including, but not limited to

• Bachelor’s degree in marketing, communications, journalism, digital media, psychology, sociology or other related field; and  
• Three to Five Years of full-time professional experience in a marketing or communications role 
• Experience working for an agency, consulting firm, or similar multi-client environment is preferred 

Skills, Knowledge, and Abilities: We understand that job descriptions often demand excellence in every area, which is why we’ve thoughtfully divided our requirements into essential and desirable skills. This helps both of us determine if this role is the right long-term fit. Our ideal candidate will exemplify a “T-shaped” marketer’s qualities, combining deep expertise and a proven track record in one to three key marketing areas with a broad understanding of additional marketing disciplines. This blend of specialization and versatility is crucial for crafting, managing, and optimizing effective strategies that reso