VP Performance Marketing and Data Analytics

Job Summary

The Vice President, Performance Marketing, Data, & Analytics will lead Medline’s marketing growth strategy across online and offline channels to optimize customer acquisition, retention, and loyalty. Build and scale a best-in-class data and analytics infrastructure. This role oversees performance marketing teams (e.g., eCommerce, paid search, paid social, programmatic), as well as product information data management, marketing analytics, and attribution functions.

The ideal candidate thrives in matrixed organizations and has deep expertise in performance marketing strategy, eCommerce, data-driven analytics, and scaling omnichannel campaigns focused on delivering business results.

Job Description

1. Performance Marketing Strategy & Execution 

• Develop and own Medline’s performance marketing strategy, driving efficient customer acquisition, conversion, and retention across channels. 

• Lead cross-functional teams to build and execute campaigns that meet aggressive business goals.

• Continuously optimize budget allocation, CAC, ROAS, and CLTV using data-driven insights. 

2. Digital and eCommerce Strategy 

• Lead team responsible for the development and execution of the enterprise-wide digital strategy, aligning digital initiatives with business goals to drive innovation, improve operational efficiency, and enhance customer engagement across all digital channels and platforms. 

• Lead and manage the digital and e-commerce team, developing and executing comprehensive strategies to drive online sales growth, enhance user experience, optimize digital marketing efforts, and leverage data analytics to continuously improve platform performance and customer engagement. 

• Serve as a change leader in leading the organizational changes required to create and sustain enterprise digital capabilities. 

3. Data & Analytics Leadership 

• Build and manage a high-performing analytics team responsible for marketing attribution, campaign performance, forecasting, and KPI tracking. 

• Design and implement data systems and dashboards to provide real-time visibility into marketing effectiveness. 

• Define and evolve marketing measurement frameworks, including multi-touch attribution, incrementality testing, and predictive modeling. 

• Direct the end-to-end enterprise product information data strategy—proposing approaches, aligning stakeholders, and managing platform adoption and rollout. 

4. Cross-functional Collaboration 

• Partner with teams across IT, Sales, Product, HR, and Finance to align on business goals, performance metrics, and infrastructure. 

• Collaborate closely with marketing departments—including creative, brand, operations, product & sales marketing, sales enablement, and corporate communications—to ensure analytics insights inform strategy, messaging, targeting, and creative optimization. 

• Work with executive leadership to shape business strategy using data-driven insights. 

5. Team Development & Leadership 

• Manage through multiple managers, leading one or more major departments with system-wide accountability. 

• Hire, mentor, and develop high-caliber marketing and analytics professionals, fostering agility, partnership, and accountability. 

• Oversee strategic, tactical, and strategic planning and annual operation planning and budgeting for the team.