Manager, Field Marketing VA, PA, NH, OR, ID

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Pennsylvania, is $97,040.00 to $121,300.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary:
Are you passionate about bringing national brand strategies to life at the local level? As Field Marketing Manager (FMM) for the Control State Division, you’ll lead market-level activation planning and execution across multiple states, supporting Pernod Ricard USA’s portfolio. You’ll be the local marketing expert, translating national priorities into impactful regional programs, while serving as a key connector between sales, distributors, and brand teams. This role is central to driving commercial success through strategic planning, cross-functional collaboration, and data-informed decision-making.

Who will love this job

A strategic marketer who thrives in a dynamic, field-based environment. Someone who enjoys balancing national brand strategy with local market insights and execution. A collaborative communicator who can manage complexity, build consensus, and deliver results. If you’re entrepreneurial, detail-oriented, and energized by market-level impact, this role is for you.

Major Responsibilities / Accountabilities

State-Level Marketing Planning and Activation

• Serve as the local marketing lead for assigned states, translating national brand strategies into market-level execution plans that align with commercial objectives and brand guidelines.

• Communicate national programs and priority periods to sales and distributor teams, ensuring clarity and alignment across stakeholders.

• Develop localized activation playbooks and execution tactics, including any necessary adaptations (“¼ turns”), to ensure relevance and impact.

• Evaluate the need for locally initiated programs when national efforts don’t meet market needs, and lead business case development using DICE modeling.

• Collaborate with sales teams on field execution, innovation readiness, and priority alignment.

• Manage large-scale brand activations, sponsorships, and agency-led programming to drive visibility and engagement.

• Capture and consolidate market insights to inform annual planning and program briefing processes, supporting the Sr. Manager, Field Marketing and Brand/Channel teams.

Annual A&P Planning and Budget Management

• Lead annual market-level budget development in collaboration with key stakeholders, ensuring alignment with corporate and brand strategies.

• Oversee A&P budget tracking and reconciliation, working with field coordinators, marketing managers, and sales teams to optimize deployment.

• Monitor budget performance across states and recommend improvements based on market dynamics, while balancing national objectives.

• Ensure financial discipline and transparency in all budget-related activities, maintaining line-item detail and supporting continuous improvement.

Customer / Distributor Sell Decks & Program Communication

• Finalize and deliver sell decks that clearly outline program objectives, shopper insights, media support, and one-page summaries.

• Present program priorities at key distributor meetings, including annual kickoffs, quarterly general sales meetings, and business reviews.

• Ensure all programs have defined commercial obje