Content and Program Manager, Global eCommerce

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

The Content and Program Manager, Global eCommerce is responsible for driving our unique and exclusive programs and content for Western Digital, you will tone and deliver compelling content on our direct to customer topics and campaigns. You will be responsible for overseeing the success of our programs, that provide a direct benefit for our customers that they can only get from Western Digital. The Content and Program Manager, will manage relationships with outside partners, handle day-to-day program requirements, and identify opportunities to optimize performance through marketing efforts and enhancements. You will partner closely with the Director, Digital Marketing to ensure alignment and overall strategy.

Essential Duties and Responsibilities

• Provide program management to ensure continuity and health of products for Pro Rewards, Data Recovery, Extended Warranty, Easy Recycle
• The role will support content pertaining to website requirements, technical writing capability, understanding use cases and guide product buying decisions and education
• Support marketing team with other digital copy and content as required
• Create a consistent tone across the digital landscape, drive the customer journey and the action we want to them to take
• Manage vendor relationships and billing (POs) each quarter
• Identify and evaluate issues in projects and seek support from development teams, IT and Web Operations, schedule meetings, supervise, track, and report in-flight programs such as: escalate bugs, customer escalations, and program enhancements
• Develop and Partner with internal marketing teams to ensure program inclusion in quarterly marketing activities and actively market programs.
• Drive asset creation and customer flows to ensure a cohesive journey  
• Conduct A/B tests to optimize program messaging, creative, promos, and user experience
• Have a passion for customer journey and user experience
• Scope budget, product availability to run offers.
• Build yearly outlook plan, coordinating with internal Marketing and sales partners
• Integrate with B2B plans for loyalty program communications
• Support B2B programs as needed
• Observe, identify, and share opportunities with Director to improve program functionality and performance
• Drive quarterly and yearly growth, build a strategy on owned programs to deliver results such as sign ups, engagement, repeat purchases and revenue.
• Proactively manage, communicate, and resolve or mitigate risks, to ensure on-time delivery of all project/program deliverables
• Create and monitor JIRA tickets throughout the development cycle and ensure quality release
• Setup reviews and evaluations of designs or proposed solutions with key stakeholders.
• Continually gather and report program KPIs

Qualifications

• Bachelors degree and or equivalent experience

• Experience with managing programs from beginning to end
• 5+ years in marketing, or CRM, provide examples of technical writing, product use cases and or digital marketing.
• Ability to build relationships, work effectively cross-functionally, manage multiple projects simultaneously, and lead cross-functionally with excellent communication skills.
• Developed leadership, analytical, quantitative reasoning, problem-solving, creative and strategic skills.
• Profic