Jobs and Careers

B2B Marketing Specialist (ZR_19850_JOB)

UKRemotepart_timeVerifiedPosted 6 Feb 2025

About the role

This is a remote position.

Client Overview

Join a cutting-edge laser cutting and etching company that’s revolutionizing the manufacturing industry! This innovative business, with over two decades of expertise, has recently expanded its capabilities with state-of-the-art CNC technology. Situated in the picturesque outskirts of Vancouver, Canada, this dynamic company serves a diverse clientele, from clothing manufacturers to potentially breaking into the exciting world of film production. As they embark on an ambitious growth journey, they’re seeking a talented marketing specialist to help propel their success to new heights.

As the Marketing Specialist for this trailblazing laser cutting and etching company, you’ll be at the forefront of driving growth and expanding market reach. This role offers a unique opportunity to blend creativity with data-driven strategies, as you develop and implement comprehensive marketing initiatives tailored to specific industries. You’ll be instrumental in enhancing the company’s digital presence, crafting compelling narratives around their advanced CNC capabilities, and positioning the business as a leader in precision manufacturing. With the freedom to innovate and the support to execute your ideas, you’ll play a pivotal role in transforming this well-established company into a marketing powerhouse, opening doors to new industries and opportunities.

Hours per week: 20 hours

Schedule: Flexible hours Monday to Friday (Langley, BC) = Monday to Friday, 12 AM to 8 AM (Manila Time)

Responsibilities:

Craft and execute targeted marketing strategies to penetrate new markets, focusing on the film and clothing manufacturing industries.
Spearhead efforts to boost the company’s online visibility, including optimizing search engine rankings and managing a dynamic social media presence.
Design and implement lead generation campaigns that attract high-value clients and showcase the company’s unique capabilities.
Analyze marketing performance metrics and provide actionable insights to continuously refine and improve strategies.
Collaborate closely with the business owner to align marketing initiatives with overarching business objectives and industry trends.
Develop compelling content that highlights the company’s expertise, innovative technology, and superior service offerings.
Manage and optimize marketing budgets to ensure maximum ROI on all initiatives.

Requirements:

Proven track record in B2B marketing, preferably within manufacturing or related technical industries.
Demonstrated expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
Strong analytical skills with the ability to interpret data and translate insights into effective marketing strategies.
Creative problem-solving abilities and a proactive approach to identifying and capitalizing on new opportunities.
Excellent communication skills, with the ability to articulate complex technical concepts to diverse audiences.
Proficiency in marketing automation tools, CRM systems, and data analysis platforms.
Bachelor’s degree in Marketing, Business, or a related field; advanced degree or relevant certifications are a plus.
Ability to thrive in a fast-paced environment and adapt quickly to changing market conditions.
Passion for technology and manufacturing, with a keen interest in staying abreast of industry trends and innovations.