Director, Brand and Solutions Marketing (Commercial)

Creating Peace of Mind by Pioneering Safety and Security

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world.

Director, Brand & Solutions Marketing (Commercial)

​​The Director, Brand and Solutions Marketing, is responsible for leading the overall development, management, and execution of brand and solutions strategies for the given business unit. This role leads a team to understand and action customer/audience needs and drivers, develops go-to-market plans to drive B2B adoption across multiple commercial and institutional channels and segments and develops and manages compelling value proposition stories and content for large portfolios of brands, and leading New Product Development (NPD) commercialization activities to meet business case timeline deliverables. The position closely collaborates with the Channel and Digital Marketing organization, cross functional Business Unit leadership team, and Product Management.​

At Allegion, we are driven by a bold vision: redefining safety while empowering our employees to thrive. When you join our team, you become part of a culture that values innovation, purpose, and excellence. This role offers the benefits of our dynamic hybrid work model—combining in-person collaboration for meaningful moments with the flexibility of remote work. Since hybrid arrangements can vary based on the needs of the individual, team and business, your talent acquisition partner will provide specific hybrid details about this role.

We are committed to fostering a healthy work-life balance and building meaningful connections, ensuring you have the tools, resources, and support needed to excel in any environment. Together, we’ll unlock your potential and create a lasting impact.

While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the hybrid schedule as needed at the Company’s discretion.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

What You Will Do:

• ​​Lead overarching market and channel research strategy and touchpoints, while identifying and coordinating specific research needs for assigned areas/programs.  

• ​Drive multi-brand positioning and experience strategy development and evolution in partnership with Product director. 

• ​Lead and mentor a team of marketing professionals.  Foster a collaborative and innovative work environment. 

• ​Create, lead and drive NPD Commercialization for given categories for flawless launch, meeting business case and program objectives.    Provide leadership and strategy to the cross functional teams to ensure Key dates are met to drive NPD success 

• ​Create and execute on annual marketing plans for product and solutions , including tools, assets, web, digital and other growth targets to support and meet overall business objectives 

• ​Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC.  Monitor and analyze campaign performance, making data-driven decisions to improve ROI. 

• ​Oversee the creation of engaging and relevant content for various platforms, including website, blog, social media, print material, displays and email.  Collaborate with internal teams and external agencies to deliver programmatic marketing strategies that deliver high-quality content that resonates with our target audience. 

• ​Track, analyze, and report on key performance metrics to measure the effectiveness of marketing efforts.  Use insights to refine strategies and improve overall performance. 

• ​Manage the assigned marketing budget, ensuring effective allocation of resources to achieve marketing objectives.  Partner with business unit leadership as Sales Marketing teams for alignment of goals and priorities.  Evaluate and negotiate with vendors and service providers. 

• ​Represent marketing and be an active member of business leadership team 

• ​Interface with external agencies (