Global Marketing Director, Primary Hips

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. Reporting to the Vice President, Global Marketing- Hips, the Global Director of Product Management is a highly visible leadership role. This role has global marketing responsibility for the assigned product group within the Global Hip Franchise of Smith and Nephew Orthopedics. Responsible for developing and executing all aspects of the strategic plan for the franchise group and leading multiple franchise teams. Responsibilities include: defining high-level strategy; driving global product planning, annual expense budgeting, and forecasting; allocating franchise resources; ensuring product launch execution; assessing market and competitive trends; cultivating KOL and key customer relationships; market research; clinical and publication strategy planning; and support activities. The Global Director of Product Management (Marketing) is responsible for managing the franchise marketing team and developing talent of the group. Group leadership involves creating and fostering a team culture across the franchise, and across other functional areas and franchise groups to ensure an aligned commercial approach. The Global Director of Product Management (Marketing) will oversee development and execution of franchise go-to-market strategies and programs to support the US, International and Emerging markets sales organization and regions, including programs to drive sales force readiness and achieve revenue targets for the organization. The Global Director of Product Management (Marketing) will also build strong and deep global and regional relationships and knowledge to significantly increase market share for Smith & Nephew.

What will you be doing?

• With assistance from the respective marketing and R&D teams, develop business cases for future product development, roadmaps and vision.
• Partner with business, development, and PMO teams to ensure key milestones are met throughout the projects, including milestones, resources, and budgets.
• Establish market and product requirements for products developed under the partnership, including product positioning, value proposition, business models and pricing.
• Manage interactions with key opinion leaders, including focus groups, usability studies, cadaver labs, and initial clinical cases related to the products developed.
• In close collaboration with the product, medical education, sales, marketing, regulatory affairs, and clinical teams, establish and continuously improve the syllabus, content, delivery model, and teaching faculty to deliver world class training programs for both internal and external audiences.
• Understand competitive and emerging technologies and their impact on robotic surgery and the digital OR.
• Lead the global launch of state-of-the-art hip stem products designed to gain market share
• Oversee development and implementation of enabling technologies such as 3D pre-operative planning
• Drive personalized care solutions that help surgeons plan procedures and predict patient outcomes
• Collaborate with Robotics and Enabling technologies team to work within Launch Excellence frameworks for the upcoming launch of new hip robotics delivery systems within the next 12-18 months
• Collaborate with Enabling Technologies team on integrated product solutions
• Define high-level strategy for the global hips franchise
• Drive global product planning, annual expense budgeting, and forecasting
• Allocate franchise resources effectively
• Conduct market research
• Develop clinical and publication strategy planning

What will you need to be successful?

• 7+ years of professional experience is required.
• Upstream product management experience in the orthopedic / medical technology field.
• Proven ability to effectively position, message, and negotiate product requirements with the engineering team.
• Experience in the development of business cases, return on investment and key performance indicators for new products.
• Direct team management experience is required.
• Experience with surgical enabling technologies and/or robotics preferred
• Strong understanding of surgeon needs and clinical workflows
• Proven track record of cross-functional leadership
• Global marketing experience
• Bachelor’s degree, preferably in a business or engineering discipline. 
• Ability to frame complex or ambiguous business opportunities in a simple, impa