Brand Manager Consumer Health BNL

 

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Within Bayer, we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy

 

Brand Manager Consumer Health BNL 

 

Is your passion marketing brands in the FMCG or OTC market of health products? Can you effectively translate insights into a successful omni channel approach with new media and channels? Do you enjoy working in teams? Do you get excited about enthusiastic and driven colleagues in a professional and informal organization? Look no further, because at Bayer Consumer Health we have a great job for you!

You will join our Consumer Health division where we handle the marketing and sales of brands such as Supradyn, Bepanthen, Rennie, or Canestene. It is a challenging and versatile job to further develop these and other brands in the dynamic and growing self-care market.

 

YOUR TASKS AND RESPONSIBILITIES

 

As a Brand Manager at Bayer Consumer Health, you are responsible for realizing the brand strategy and Omni channel  planning and activation for several brands in the Belgian and Dutch markets. Your main tasks are as follows:

• Based on your knowledge and insights of the market and consumers, you will create a Omni channel annual plan and budget for existing and new products. You will then take charge of executing all marketing/ activities with the goal of growing the brands.
• With your 'antenna' for new market developments in the field of health, you will expertly translate these into commercial and strategic opportunities for your brands.

 

You will work closely with your Benelux colleagues from marketing, digital & e-Comm activation, trade marketing, sales, business analytics, regulatory affairs, medical, finance, logistics, and your international colleagues. Externally, you will have a lot of contact with media partners, creative agenciesand research agencies.

 

Aspirin, Supradyn, Bepanthen, Canestene and Rennie. Do these products ring a bell? These brands are offered both online and offline by our marketing and sales team of Bayer Consumer Health at pharmacies and drugstores in Belgium,Luxembourg and the Netherlands. Our mission is to enable our customers to take accountability of their own and their families wellbeing and not letting minor health problems stand in the way of a carefree day. Do you want to contribute to our mission and make a difference for millions of people every single day?

 

In short, a versatile marketing position in a dynamic informal international organization that contributes to Bayer's mission 'health for all, hunger for none' with various A-brands, and where there is room for good ideas and new initiatives.

 

WHO YOU ARE

 

• A higher professional or university marketing education
• At least 3 years of relevant work experience in consumer marketing, preferably with brands in the FMCG or OTC market of health products
• Experience developing Full Funnel campaigns (consumer shopper journey driven), consumer research, on- and offline communication, media deployment/purchasing, digital marketing activities
• Experience with digital brand activation and working with digital tools such as analytics
• Analytically, creatively, and conceptually and project-wise strong
• Able to translate substantive knowledge into commercial opportunities
• Experience leading project teams
• Fluent in Dutch, French, and English, both spoken and written

 

WHAT BAYER OFFERS YOU

 

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