Director, Healthcare Communications

Position Summary

The Director, Healthcare Communications, is a senior leader responsible for shaping and executing high-impact communications strategies for healthcare clients, including public health and mission-driven organizations. This individual brings a wealth of direct experience in media engagement—serving as a spokesperson, press secretary, reporter, or senior advisor—and is adept at navigating complex, regulated healthcare environments to achieve client objectives. The Director plays a vital external and internal role, serving as a senior client advisor, coach, team leader, and media expert. The Director ensures excellence in strategy, message development, media relations, crisis navigation, and team development. Success in this role will require furthering the public's understanding of healthcare policies in line with current federal priorities and policy directives.

Additional Details

• Status: Exempt Salaried
• Work Location: Falls Church, Virginia
• Travel: 5-10%

Role Responsibilities (Pitching/writing, media intel, client relations)

• Lead the strategic vision, planning, and execution of communications programs for healthcare-focused clients, including public health organizations
• Serve as senior communications advisor to client leadership—guiding interview preparation, message development, media briefings, and overall media strategy
• Act as spokesperson or designated media representative for clients as needed or coach others in these roles
• Leverage experience as a reporter, press secretary, or other similar role to anticipate media narratives, identify reputational risks, and guide client responses
• Develop and direct crisis communications plans and manage rapid response to protect client reputations in sensitive situations
• Provide innovative insights on public health messaging, government relations, and community engagement relevant to healthcare
• Oversee account teams, ensuring quality, timeliness, and alignment with client expectations, contract terms, and organizational best practices
• Direct media relations strategy, cultivating relationships with top-tier trade, consumer, and policy media; lead pitching efforts for major announcements and thought leadership
• Train and mentor staff in advanced interview preparation and public affairs strategy
• Partner with firm leadership for business development, including proposal presentations and pitching new business
• Ensure compliance with relevant regulations when communicating about healthcare topics (HIPAA, etc.)
• Foster a culture of collaboration, professional growth, and shared success within account teams

Requirements

Skills & Qualifications

Required

• Bachelor’s degree in communications, public relations, journalism, public health, or related field (Master’s preferred)
• 8–12 years of communications/public affairs experience, with significant experience in healthcare, public health, or health policy environments
• Up-to-date knowledge of major public health policy initiatives, including those most recently advanced at the federal level.
• Demonstrable leadership experience in managing client relationships and teams
• Experience as a spokesperson, press secretary, journalist, or senior external communications advisor
• Deep understanding of healthcare media, public health communications practices, and regulatory landscape
• Excellent crisis communications, message development, and media training skills
• Track record navigating shifting priorities and complex, sensitive issues with sound judgment
• Strong written, verbal, and presentation skills; comfortable engaging with senior leaders, clinicians, and policy stakeholders

• Alignment with Pinkston’s guiding principles

Culture

• Commitment to Pinkston’s values, collaborative spirit, and pursuit of client impact
• Proactive, resourceful, and resilient in facing challenges and change
• Embraces mentorship, curiosity, and shared learning
• Models and upholds ethical communications practices
• Invested in building a greater narrative for clients and the communities they impact
  

Who We Are

Pinkston is a full-service branding, marketing, and communications agency offering integrated public relations, creative, digital, and research services to transform companies and organizations. As an outcome-driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real-world impact.

Benefits<