Marketing and Communications Director, School of Arts and Sciences

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

601 Elmwood Ave, Rochester, New York, United States of America, 14642

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

210200 Deans Office Col-Admin

Work Shift:

Range:

UR URG 113

Compensation Range:

$77,216.00 - $115,824.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

Serves as a strategist, high-level subject-matter expert, senior writer and content creator. Supports development of effective communication plans and delivers high-quality, timely, engaging content that measurably helps achieve goals of the University of Rochester's strategic plan. Supports local, national and international publicity and social media efforts.

GENERAL PURPOSE:

The Marketing and Communications Director will serve as the School of Arts and Sciences lead marketing and communication professional working to advance the School 's national and international reputation. They will create a plan designed to enhance the Schools reputation as one of the nations top schools of arts and sciences and showcase its award-winning faculty, students, alumni, programs, departments, and institutes. With 19 departments, more than a dozen programs, and numerous centers and institutes, Arts and Sciences is the largest school at the University of Rochester in both number of academic programs offered and undergraduate students.

The positions responsibilities include oversight over the Schools marketing and internal communications; developing a vision for the Schools website presentation; the production of original content (including feature stories for print and digital channels, electronic newsletters for internal and external audiences, speeches and presentations, website copy, and engaging posts for social media); and providing marketing and communications advice to the Schools various units. This position will supervise one team-member, with the possibility for working with School leadership to ultimately develop and supervise a larger team.

Supports and works closely with multiple, diverse constituencies including faculty, academic departments and research institutes, enrollment management, development, alumni relations, careers, executive education, and information and computing technology. Collaborates with University central partners including marketing and communications, provost office communications, research communications, admissions, and others.

RESPONSIBILITIES:

Strategy Development and Implementation

Serves on the School of Arts and Sciences Leadership Team.

Designs, implements, and evaluates the school's annual marketing and communication plan and activities to strengthen the reputation of, elevate awareness of, and promote engagement with the SAS among internal and priority external audiences, including faculty, staff, and current students as well as peers and researchers, prospective undergraduate and graduate students, alumni, donors, policymakers, press, and the public.

Uses research and data to inform and adapt strategy, measure results, and continuously improve workflows.

Coordinates the School's communications goals with goals identified in the School's Strategic Plan and the Boundless Possibilities 2030 Strategic Plan, and in support of the University 175th Celebration and Advancement Campaigns.

Counsels the Dean on the entire range of marketing and communications plans, opportunities, challenges, and results.

Develops and implements a vision for the Schools website in coordination with the Provosts Office and the Office of University Marketing and Communications. Manages the Schools SEO strategies.

Provide critical direction and review of the school's major publications, including magazine and e-mail newsletters, blogs, and social media to ensure that execution aligns with strategy.

Content Creation and Management

Collaborates with the school's research centers and institutes, academic departments, a