Director Marketing Innovation

Job Title: Director, Marketing Innovation

• Location: Bridgewater, NJ

About the job

 As the Director Marketing Innovation for Established Products at Sanofi, your role will be pivotal in shaping digital marketing strategies across a diverse portfolio of pharmaceutical products. Sanofi aims to be a forward-thinking company at the forefront of AI-driven marketing innovation. Our mission is to revolutionize content creation by fully embracing cutting-edge tools and technologies. As we continue to expand, we are seeking a visionary Director of Marketing Innovation who will lead our AI-powered content strategy. The individual will be a pivotal player in our organization, responsible for integrating AI tools into our marketing processes. This role requires a deep understanding of AI-driven customer segmentation, persona creation, and strategic planning. The individual will collaborate with cross-functional teams, including legal, regulatory, and compliance, to drive transformative change. If you are passionate about the intersection of AI and marketing, and if you thrive on driving transformative change, we invite you to join our team and shape the future of content creation!  

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Main responsibilities:

• Develop and execute a comprehensive content strategy that leverages AI tools for customer segmentation, persona development, and personalized marketing.
• Collaborate with data scientists and engineers to optimize AI algorithms for content creation.
• Foster a test-and-learn mindset within the marketing team to encourage calculated risks in adopting new AI technologies.
• Continuously explore innovative ways to enhance content quality and effectiveness.
• Work closely with legal, regulatory, and compliance teams to gain buy-in for AI-driven processes.
• Communicate the value and benefits of AI tools to stakeholders to ensure alignment with company policies and guidelines.
• Present AI-driven marketing strategies to senior leaders and global stakeholders.
• Demonstrate confidence and expertise in AI applications while advocating for AI adoption as a strategic imperative.
• Define KPIs related to AI content performance as well as regularly assess and report on the impact of AI initiatives.

About you

• Experience:
  • Minimum 7 years of marketing experience, with at least 2 years focused on AI-driven content.
  • Proficiency in AI tools and platforms (e.g., ChatGPT, natural language processing).
  • Excellent communication skills to articulate AI concepts to non-technical stakeholders.
  • Confidence in presenting to senior leadership and gaining global buy-in.
• Soft and technical skills:
  • Think Sanofi First: Inspire trust through empathy and authenticity. Build and cultivate meaningful, powerful networks, within and outside Sanofi. Strong interpersonal, influencing, and motivating skills.
  • Strategic Thinking: Stay current with external trends to integrate insights into strategies and achieve sustainable competitive advantage. Well organized, highly motivated, process-driven, results-oriented personality.
  • Share Sanofi’s purpose, vision & strategy: Take action to move Sanofi forwards, act for patients and customers, and demonstrate desire to bring the miracles of science to life to people.
• Education:
  • Bachelor’s degree in marketing, computer science and/or related field (MBA preferred)

Why Choose Us:

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and atleast 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; cree