Analyst, Sr. Consumer Insights

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

The Royal Caribbean Group’s Celebrity Cruises brand has an exciting career opportunity for a full time Sr. Analyst, Consumer Insights on the Marketing Team reporting to the Sr. Manager, Consumer Insights.

 

Position Summary:

 

The Consumer Insights Sr. Analyst will work within the Celebrity Cruises Consumer Insights Team to oversee and produce the analysis and reporting of consumer and market research projects. You will provide actionable insights using applied market research techniques, as well as in-depth knowledge of the business and consumer/market data, to drive business decisions, track performance, and drive strategy and innovation.

You will partner closely with multi-functional business partners including Marketing, Sales, Revenue, Operations, Strategy, Innovation, HR, and others. Research projects generally focus on competitive and consumer insights and trends for use in developing marketing strategies and product enhancements/ offerings, brand equity, advertising effectiveness, and guest and trade satisfaction.

 

This position will work on-site in Miami, Florida.

 

Essential Duties and Responsibilities:

 

• Work collaboratively with the Consumer Insights Lead, business partners and leadership to write and program surveys, as well as provide and communicate data analytics, reporting and actionable insights.
• Measure and track brand health to help manage business performance, distilling data into critical and actionable insights.
• Assist with ad hoc requests to support a variety of business needs. Understand the business challenge, communicate clear objectives, design and program surveys when needed, monitor response levels, analyze, and report results.
• Track consumer sentiment and conduct research to provide actionable insights that improve decision-making and strengthen the brands strategy and position.
• Monitor industry trends and competitor analysis to understand the evolving consumer landscape and inform marketing strategies.
• Support the creation of consumer personas and customer journey maps to enhance customer understanding.
• Interfaces effectively with all levels within and outside of the organization in a manner that is collaborative and respectful.

 

Qualifications, Knowledge and Skills:

 

• Four-year college degree in market research, marketing, statistics, sociology, psychology, anthropology, or related field.
• 3+ years of relevant experience in consumer insights, market research, consulting, or similar role.
• Experience managing all phases of research projects – planning, design, execution, analysis, reporting a plus.
• Experience designing and programming surveys; experience using Qualtrics a plus.
• High proficiency in Microsoft Office (Excel, PowerPoint, Word); other analytical tool experience a plus
• Analytical mindset with ability to perform in-depth data analysis and visually represent data in a compelling and easy-to-digest format.
• Detail-oriented with a strong sense of accuracy in data analysis and reporting.
• Results oriented, ability to work independently and demonstrated analytical skills.
• Team player, with experience working collaboratively with various internal stakeholders and external partners (i.e., agencies, suppliers)
• Strong knowledge of survey design methodologies and qualitative best practices a plus.

 

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.