Senior Paid Media Specialist

Job Description:

The Opportunity

At Workhuman, we believe paid media is more than ads—it’s how we connect bold ideas to the right audiences at the right time. We are seeking a Senior Paid Media Specialist to take a lead role in bringing media buying execution in-house, managing campaigns across search, social, display, and video. In this role, you’ll power the engine behind our Demand Generation and Account Based Marketing (ABM) programs, driving qualified leads, fueling webinar registrations, and helping advance pipeline for key accounts.

This is your chance to join a high-energy team that’s shaping the future of digital advertising at Workhuman while leveraging cutting-edge AI-driven tools and strategies to stay ahead of the curve.

** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office** 

**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

What we can offer you:

• The opportunity to be part of a transformative initiative, building Workhuman’s in-house media buying capabilities.

• Ownership of campaign setup, optimization, and analysis across paid search, paid social, display, and video channels.

• Collaboration with Demand Gen, ABM, Content, and SEO stakeholders to align paid media with pipeline growth goals.

• Exposure to emerging AI capabilities and platform innovations that are shaping the next era of performance marketing.

• A key role in scaling measurable impact across high-value enterprise accounts and demand generation programs.

The skills you will bring:

• 3+ years of hands-on experience managing paid media campaigns across Google, Bing, Meta, and LinkedIn.

• Proven success optimizing campaigns with budgets of $50K+/month; B2B and/or lead generation experience preferred.

• Strong understanding of paid search tactics including match types, bidding strategies, ad copywriting, and conversion tracking.

• Demonstrated experience with A/B testing across ad copy, creatives, headlines, CTAs, and audience segments.

• Hands-on experience with SA360 or comparable bid management platforms (Skai, Marin, Optmyzr).

• Google Ads Search Certification required; Meta Media Buying Professional Certification preferred.

• Advanced Excel skills (pivot tables, vlookups, formulas).

• Excellent analytical and problem-solving skills, with confidence in interpreting and presenting data.

• Strong communication and collaboration skills—able to translate campaign performance into business impact.

• Passion for staying ahead of digital advertising trends, from AI-driven optimization to evolving SERPs and emerging platforms.

Achievements:

• Delivered measurable improvements in ROI and lead quality through paid media optimization.

• Drove account-specific impact by aligning paid media strategy with ABM and demand generation priorities.

• Developed disciplined campaign tagging and tracking frameworks (UTMs, conversion tracking) to improve data quality.

• Partnered cross-functionally to generate qualified leads, grow webinar registrations, and accelerate pipeline impact.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at globalrecruitment@workhuman.com for assistance. We are committed to ensuring equal access to opportunities for all individuals. 

The Company:

At  Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our