Sr. Director, Content Marketing

Introduction to Demandbase: 

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the role:

Do you create content in your spare time? Do you see content as a strategic part of the business and key driver of revenue growth? Are you excited to be on the cutting edge, experimenting with the latest forms of content, creative, and SEO insights? 

Demandbase is seeking a Sr. Director, Content Marketing to develop and execute on an integrated content marketing strategy to build awareness and trust in the Demandbase brand and accelerate revenue via campaigns, the website, SEO content, thought leadership, sales enablement, etc.

Content is much more than the written word. E-books and blogs are important, but so are videos, infographics, podcasts, and so on. The ideal candidate is a “T-shaped” marketer who goes deep on content strategies but also brings analytic, creative, search, and even marketing technology skills to the table.  This role is a management position with a team of writers, creatives, and producers, reporting directly to the CMO. However, it also requires a hands-on doer who will execute with excellence on their own projects as well. 

The base compensation range for this role is: $175,541 - $237,496

What you’ll be doing:

• Develop and manage a content strategy and editorial calendar that builds our brand, is optimized for SEO, and attracts a qualified audience to our owned properties (including blog posts, videos, e-books, reports, infographics, etc.).
• Build a team of top content development talent.
• Drive SEO content development in partnership with SEO agencies.
• Collaborate with designers, product marketers, sales professionals, demand gen marketers, customers, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience.
• Track, measure, and analyze all initiatives to report on ROI.

What we’re looking for:

• 7+ years of experience managing content programs for SaaS or technology companies.
• At least 5 years of management experience required
• Proven ability to recruit, hire and coach direct reports 
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Track record of developing novel approaches within your team or company.
• Active and well-rounded personal presence in social media, with a command of each network and their best practices.
• A dual-minded approach: You should be highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Bonus skills: HTML/CSS, Adobe Creative Suite.

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and s