Marketing Manager, Lifecycle Programs

Sprout Social is looking to hire a Marketing Manager, Lifecycle Programs to the Customer Marketing team.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

• Develop the strategy for - and create and optimize the execution of - self-service/online-only customer lifecycle programs, identifying key milestones, messages and experiences that drive onboarding, product adoption and retention.
• Assist in building and operating Sprout’s customer communications strategy, programmatically launching relevant communications to target customers and continually iterating approaches to improve outcomes.
• Oversee project planning for lifecycle programs, setting clear timelines, deliverables, and resourcing to ensure smooth execution across teams.
• Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Lifecycle team, but to transform the way the team works and what they deliver to the business
• Analyze program performance and customer engagement, sharing insights with stakeholders, and making data-driven adjustments to optimize performance. 
• Build strong relationships and collaborate with key stakeholders, including teams in Product, Customer Experience, Customer Education, Marketing Operations, Brand Creative and Product Marketing.
• Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve program goals.

What you’ll bring

We’re looking for a passionate and creative marketer who can develop and launch marketing programs that earn Sprout customers for life. If you thrive in a collaborative, dynamic environment and have a customer-first mindset, you might be a fit for this role.

The minimum qualifications for this role include:

• 8+ years of relevant marketing experience, with 6+ years in Lifecycle Marketing, Customer Marketing, or Marketing Program Management roles
• Experience in creating or supporting B2B customer lifecycle programs
• Proven track record of developing and executing cross-functional customer marketing programs or projects from ideation through reporting outcomes and future iteration planning
• Demonstrable expertise in standalone and evergreen email marketing campaigns

Preferred qualifications for this role include:

• Relevant experience creating at-scale engagement marketing for self-service/online only customers 
• Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
• Familiarity with social media marketing, social media marketers and the social media marketing tech landscape
• Experience with data analysis, reporting, and marketing analytics
• User-level familiarity with marketing technologies like Salesforce, Marketo, Pendo, and Gainsight
  
  

How you’ll grow

Within 1 month, you’ll plant your roots, as you:

• Participate in Sprout’s new hire onboarding program, including an introduction to our product and an overview of the company’s vision, strategy, and values.
• Collaborate with your manager to set initial priorities and understand the expectations for your role.
• Get to know your team members and understand how our customer communications and lifecycle strategy align with the marketing organization’s goals. 
• Learn about our marketing strategy, OKRs and personas.
• Start participating in weekly stand-ups, team meetings and marketing rituals. 

Within 3 months, you’ll start hitting your stride as you:

• Develop an understanding of Sprout’s customers and communications channels, recognizing current practices and identifying areas for growth.
• Shadow cross-functional teams to develop deep understanding of every stage of the Sprout customer journey.
• Gain familiarity with Sprout’s brand gui