Revenue Growth Management- Promotions Manager

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

 

Purpose Statement

The Revenue Growth Management (RGM)- Promotions Manager, drives revenue growth and promotional effectiveness across categories, brands, and key retail partners in the US and Canada. This role focuses on leveraging data-driven analytics to develop actionable insights, optimize promotional strategies, and align pricing and assortment decisions with market trends and business goals. As a key collaborator with cross-functional teams, the RGM - Promotions Manager ensures strategic alignment and delivers impactful decisions through advanced analytics, strong communication, and a deep understanding of market dynamics.

Key Accountabilities and Outcomes

Promotions Analytics & Guidelines

· Utilize RGM tools and techniques to conduct detailed promotional analytics, including ROI analysis by retailer, banner, and tactic type.

· Develop and maintain promotional guidelines tailored by category, brand, and retailer (e.g., Kroger, Albertsons, Walmart).

· Monitor promotional execution and consolidate findings into summary reports, scorecards, and performance reviews.

· Analyze market trends and competitor activities to identify growth opportunities and provide actionable recommendations.

· Leverage both TPO and TPM to improve the efficiency and effectiveness of trade promotions.

· Utilize predictive analytics to analyze past promotional performance which can aid in demand forecasting.

· Conduct scenario planning based on customer segmentation to understand the value of different promotional structures.

Cross-Functional Collaboration

· Partner with Sales, Marketing, and Finance teams to integrate promotional strategies into key commercial processes, including annual planning and post-mortem evaluations.

· Develop compelling, market-facing sell-in stories to support promotional initiatives and execution.

· Respond to ad-hoc requests, such as addressing competitor actions or market disruptions, with strategic insights and recommendations.

Execution Monitoring & Reporting

· Create comprehensive summary reports and scorecards to evaluate promotional performance across brands and retailers.

· Participate in regular reviews, such as quarterly sales reviews, to assess promotional effectiveness and align on future strategies.

· Monitor and analyze promotional performance using key metrics such as sales growth, market share, and promotional ROI. Conduct post-even analysis to understand what adjustments need to be made for future promotional activities.

· Oversee the promotional budget and ensure cost-effective use of resources.

Strategic Innovation

· Collaborate with internal teams, including Marketing, to drive alignment and innovation in promotional strategies.

· Stay informed on industry trends, best practices, and emerging technologies (e.g., AI and advanced analytics) to enhance promotional effectiveness.

· Gather insights on customer behavior, competitive activity, and market trends to inform promotional insights.
 

Knowledge, Skills, and Experience

· Bachelor’s degree in Business, Finance, or related disciplines (e.g., Mathematics, Economics) with strong quantitative aptitude; MBA preferred.

· Minimum 3 years of experience in a trade, finance and/or RGM field, with a CPG or food manufacturing company. Overall food retail knowledge strongly preferred.

· Ability to perform complex analyses, identify insights, and provide data-driven recommendations.

· Proficiency in RGM systems, trade tools (e.g., Blacksmith), CRM platforms, and analytics tools, with an emphasis on technology-driven solutions.

· Experience working with syndicated data tools such as Circana (IRI) or Nielsen

· Advanced written and verbal skills, capable of influencing senior leaders and facilitating cross-functional discussions.

Demonstrated ability to work effectively in cross-functional teams, fostering a collaborative environment to achieve shared goals.

PHYSICAL REQUIREMENTS:

· Travel up to 25%, strategic