Senior Director, Performance Marketing

<h3>Who we are</h3> <p>The real world is the next frontier, and at Metropolis, we are creating the artificial intelligence to make it responsive. We are pioneering the Recognition Economy — a future where mundane repetition disappears and being known unlocks access, comfort, and belonging everywhere you go. From transforming parking into a seamless drive-in, drive-out experience for millions of Members to expanding our intelligence layer across retail and hospitality, we are building a world that feels instinctive and magical. The future isn’t coming; it’s here, and we need builders, innovators, and problem solvers to help us create it.</p> <h3>Who you are</h3> <p>Metropolis is seeking a Senior Director,&nbsp;Performance Marketing obsessed with harnessing the power of artificial intelligence to redefine growth. You possess a demonstrated mastery of AI tools — from leveraging AI/AGO platforms like ChatGPT and Claude to architecting custom, agentic workflows — to drive outsized, measurable results. Your experience isn't just about managing channels; it's about building a future-proof, autonomous experimentation engine that uses data, computer vision, and real-time iteration to link Member exposure directly to transactions in the Recognition Economy. You thrive on the challenge of integrating complex AI systems into a holistic, closed-loop attribution model, proving partner value, and accelerating our expansion across parking, retail, and hospitality.&nbsp;You thrive in fast-moving environments, balancing quality with output, and you’re energized by the opportunity to help shape and scale a function at a pivotal stage of growth. You care deeply about measurable business outcomes and will&nbsp;coordinate with each of our regions and divisions to drive standards and best practices.</p> <h3>What you'll do</h3> <ul> <li>Develop the worldwide, multi-channel strategy for capturing demand across the entire Metropolis network; this will likely comprise a mix of paid and organic efforts to drive maximum output</li> <li>Develop AI-native, agentic workflows to activate our Member network, driving personalized, presence-based offers — like loyalty redemption at fueling stations or order recognition at QSR drive-thrus — to increase Member LTV and cross-vertical habituation</li> <li>Architect and scale closed-loop attribution and media models that use computer vision data to directly link Member exposure to real-world transactions, accelerating partner value realization in new verticals like Hospitality</li> <li>Build an autonomous experimentation engine that optimizes performance campaigns by generating, testing, and iterating on creative assets in real-time, focusing narratives on the irrefutable value proposition of the Recognition Economy and achieving high efficiency gains</li> <li>Establish the structure and process