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Associate Director, Strategy & Investment

Publicis Groupe
New York City, United Statesfull_timeVerifiedPosted 7 Mar 2023
💰 $144,000/yr($91,000/yr$144,000/yr)

About the role

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

Manage the day-to-day deliverables and act as the primary point of contact for clients on requests & questions. Responsible for developing recommendations, reviewing plan proposals, and ensuring flawless campaign activation. This role is a hybrid strategy and activation role, with a strong focus on activation of digital plans. 

 

Responsibilities: 

  • Oversee budget, media strategy and plan development and execution  

  • Managing the process and procedure for client set up, billing and all administrative functions 

  • Evaluating, identify and sizing media target based on client brief 

  • Responsible for developing and executing strategy for the functional area 

  • Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience 

  • Presenting recommendations to account service and clients 

  • Maintaining strong relationship with key clients 

  • Knowledge/Experience within DSP, Social, and Search platforms 

  • Following detailed instructions and using established procedures, completes work in a detailed and complete manner 

  • Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy 

  • Provide job performance feedback to subordinates and make recommendations to management 

  • Providing staffing recommendations and daily supervision to all accounts 

  • Performs under immediate supervision, using established procedures to accomplish assigned tasks 

  • Assists in more advanced functions as part of training and development 

  • Refers questions and problems to higher levels 

  • Resource for others in resolution of complex problems/issues 

  • Minimal supervision, relies on advanced experience/judgment 

  • May perform other duties and responsibilities that management may deem necessary from time to time 

  • Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization 

Qualifications

  • Bachelor’s degree;  

  • 5+ years media planning and buying experience including 2+ years in a management capacity. 

  • Minimal supervision, relies on experience/ judgment 

  • Excellent management and motivational skills 

  • Excellent organizational, interpersonal and quantitative/analytical skills 

  • Strong client presentation skills and business writing skills 

  • Demonstrated expertise in strategic planning 

  • Detail-oriented and proven ability to thrive in a fast paced environment.Computer Skills/Software Knowledge: Microsoft Suite, Kantar Software, IMS, Audience Research tools, Prisma, Comscore, Excel, PowerPoint, 3rd Party Adserver (DFA Certified preferred), Nielsen, @Plan, AdRelevance, MediaTools 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. 

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Company

Publicis Groupe

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