Social and Content Manager

As Catalight and its family of companies grow, we’re looking for a Social and Content Manager to help tell our story. This role centers on managing Catalight’s social media presence across LinkedIn, Facebook, Instagram and YouTube while exploring expansion to other mediums like TikTok, Reddit, Threads and Bluesky. Depending on your strengths and interests, you’ll also write longer-form content, including articles, ghostwritten media pieces, website copy and award submissions. We’re looking for someone with the talent to write creatively and journalistically, but the willingness to copywrite when needed.

While this role can touch multiple areas and contains opportunities for differentiated work (as listed below), the primary focus is owning Catalight’s social and content presence.

In corporate speak: This cross-functional person will execute high-impact external communications strategies that support brand awareness, engagement and growth. In real talk: We want a storyteller who knows how to win eyeballs across various media.

In short: You’ll help us build what’s next.

Core Job Functions

Social media:

• Create content for Catalight’s current social media channels with a special focus on video and other microcontent
• Maintain growth on LinkedIn while heading up a concerted effort to grow our Instagram, YouTube and Facebook channels
• Explore the possibilities in opening up and building content for other social media channels (especially TikTok)
• End-to-end ownership of social media campaigns (e.g. Autism Awareness Month, promotion of conferences)
• Keep up to date with social media best practices for companies (but also people) and trends
• Produce or direct design on multimedia social assets (e.g. video, graphics, photos, LinkedIn carousels, gifs)
• Drive awareness of Catalight’s remote offerings like Catalight Academy and the ChooseYourPath.org autism screener
• Elevate our psychologists, researchers, clinicians and executives as thought leaders 
• Exhibit Catalight family of companies’ culture as a way to keep employees connected, remind them of the good their work does and help with the recruiting of new employees
• Own the organization and performance tracking of social media initiatives
• Show how Catalight is moving the autism support industry forward and share how Catalight is positively impacting the world

Article and copy writing:

• Sharing the stories of the Catalight family of company’s employees and patients
• Increase awareness of Catalight as we grow in number, scope and geography
• Shed light on challenges in the autism care industry that Catalight is seeking to address
• Raise the profile of Catalight leaders
• Interview psychologists, researchers, clinicians and executives
• Position Catalight for media opportunities
• Assist in the monthly publication of The Catalyst – Catalight’s newsletter

Secondary Job Functions

• Support the creation of paid social ads and digital marketing initiatives
• Social ad analysis
• Help, where needed, on the Easterseals Northern California and Easterseals Hawaii social channels
• Article writing, if needed, for the Easterseals Northern California and Easterseals Hawaii website
• Assistance with family of company events – especially the company’s annual conference and Easterseals affiliates’ fundraiser and awareness campaigns
• Help in the production and promotion of What’s Up With Catalight! – the company’s podcast
• Public relations and media relations
• Build content that aids fundraising campaigns
• Aid in personal social media presence of select Catalight leaders

Key Skills and Traits

• Very strong writer and storyteller
• You write like a human – not like a brand and not like a robot
• A social media style that’s more in line with public relations than sales or marketing and always seeks to create value for the user
• The understanding that authenticity is important in social media communication but the agility to shift tone where it’s needed
• Possessing a clear understanding of the value of social media to a growing company in 2026
• Insight into the nuance required to build social media content for an organization that largely operates as a B2B company but has a desire to implement modern strategies to build a following and gain attention

• You know how to be engaging without losing credibility
• The understanding of various audiences, how they consume media, and how to best engage and connect with them
• Experience with some level of video production
• Nose for a good story and ability to turn to the mundane into the interesting
• Ability to collaborate across teams (e.g. desig