Senior Manager, Paid Media - Brand Partnerships & Licensing

Job Title

Senior Manager, Paid Media - Brand Partnerships & Licensing

Job Description

About The Position | Major goals and objectives and location requirements

The Marketing team, in the People Inc. Brand Partnerships & Licensing group, is responsible for the execution of cross platform marketing in support of the Better Homes & Gardens Collection, sold exclusively at Walmart. To help with this work, we are looking for an experienced Paid Media Senior Manager to own media investment, brand presence and campaign operations across core media channels including META paid advertising, Google paid search, Digital Display on the People Inc. network, etc. Additionally, will be responsible for learning and executing Walmart Connect strategy.  

Channel Investment, Operations & Execution (50%)

• Determine overall paid media strategy to support overall business strategy

• Own campaign set up, Q&A, optimization processes to ensure campaigns are active and reflect brand standards

• Support and help drive overall media strategy across platforms

• Execute Walmart Connect annual strategy collaborating with external agency on product support and monthly spend levels

• Manage Meta initiatives inclusive of audience and targeting strategies 

• Partner with manager and Creative team to brief in and develop compelling ad creative 

• Support Account Relations team with other Licensing Partners on ad-hoc basis sharing channel best practices and campaign guidance 

Reporting, Measurement & Analysis (30%)

• Manage and optimize campaign performance to stay within spend and maximize ROAS

• Responsible for weekly performance updates and monthly share outs monitoring campaign effectiveness connecting advertising to business impact

• Develop and maintain monthly summary of marketing efforts for key stakeholders 

• Report out creative findings with Creative Services department for ad development and ensure the Collection follows platform best practices

Vendor Management & Cross Functional Collaboration (20%)

• Own relationship with platform vendors, hosting recurring calls and performance check-ins 

• Collaborate and cross-share information internally with other performance leaders 

• Stay informed on evolving capabilities, technologies and tools to provide strategic optimization recommendations 

Hybrid 3x a week- (Des Moines, IA) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | Brand Partnerships & Licensing

The Brand Partnerships & Licensing department supports licensing functions across People Inc.’s brands. Our work includes product licensing, asset licensing, international media and branded services and experiences. 

 

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

50% Channel Investment, Operations & Execution 

30% Reporting, Measurement & Analysis

20% Vendor Management & Cross Functional Collaboration

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelor’s Degree required

Experience:

• 5+ years of media buying experience (specifically SMM/SEM)

Specific Knowledge, Skills, Certifications and Abilities:

• Understanding of the marketing funnel, building media plans and navigating budgets of all sizes

• Experience setting up and maintaining Social marketing and Google Paid Search

• Experience in collaborating cross functionally internally and with external stakeholders

• Competency in applied math and algebraic problem-solving to derive and validate media metrics

% Travel