Digital Acquisition & Retention Lead

Department: Marketing

Employment Type: Full Time

Location: Jacksonville, FL

Reporting To: Taylor Lang

Description

HC Brands is seeking a Digital Acquisition & Retention Lead with proven skills to help lead email and SMS marketing strategy and digital ad implementation across our family of brands. We are looking for a team player that is passionate about their marketing career and measures their success by driving results through traffic and sales. In this role you will generate strategy-driven, laser-targeted, creative marketing communications that engage customers, increase repeat rate, and maximize lifetime value.  
 As the Digital Marketing & Customer Acquisition Lead, you will be responsible for our customer retention channels email and SMS marketing programs while developing skills in other areas of acquisition and providing support for our digital advertising channels such as social media, PPC, and display advertising. Your goal will be to attract new customers, nurture and retain existing ones, and maximize lifetime value through strategic, targeted communications. 

What you'll do:

The Digital Marketing & Customer Acquisition Lead’s responsibilities will include:  

• Strategic Leadership: Develop and implement a cohesive digital marketing strategy that aligns with our business goals, with a particular focus on customer acquisition, retention, and revenue growth through email, SMS, and digital advertising. 
• Integrated Campaigns: Lead the planning, development, and execution of integrated marketing campaigns across email, SMS, and coordinate with digital advertising channels to achieve targeted business outcomes. 
• Enhanced Customer Segmentation: Utilize advanced segmentation and personalization techniques to tailor marketing efforts across all channels, ensuring highly effective and engaging customer experiences. 
• Digital Advertising Expansion: Partner in supporting our digital advertising efforts, including search engine marketing (SEM), social media advertising, and programmatic display, to reach and convert new audiences. 
• Analytics and Optimization: Leverage analytics tools to monitor and report on the performance of all digital marketing activities, using insights to continually optimize campaigns for better performance. 
• Cross-Channel Coordination: Ensure a seamless customer journey by coordinating messaging with digital marketing channels, maintaining brand consistency and message alignment.  
• Campaign Execution: Plan, develop, and launch targeted email and SMS campaigns across various brands to engage customers and drive results. 
• Segmentation and Personalization: Develop detailed customer segmentation to enable personalized marketing efforts and effective remarketing strategies. 
• Optimization Through Testing: Conduct A/B testing to refine and enhance campaign creatives, messaging, and segmentation for optimal performance. 
• List Growth: Actively work on expanding the email and SMS customer lists to broaden reach and engagement. 
• Database Management: Maintain the health and accuracy of the customer database through regular cleanup and optimization efforts. 
• Performance Monitoring: Track, report, and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, sharing insights with key stakeholders. 
• Data-Driven Improvements: Analyze campaign data to identify opportunities for performance enhancement and implement recommendations for optimization. 
• Program Evolution: Continuously assess and introduce new opportunities to advance marketing programs, ensuring they remain competitive and effective. 
• Brand Alignment: Gain a comprehensive understanding of the brand's voice, guidelines, mission, and vision to ensure consistency and authenticity in all marketing communications. 
• Accountable metrics: Email & SMS Revenue, List Growth, Traffic Growth, CTR and CLTV 

To do well in this role you’ll possess the following:

• Educational Background: A bachelor's degree in business, communications, economics, UX & design, or related fields, or equivalent practical experience is essential. 
• Ads Experience: Familiar with digital marketing, with a strong background in email and SMS marketing, and knowledge of digital advertising strategies and tools.  
• Ema