Director of Field Marketing
HuntressAbout the role
Reports to: Vice President of Growth
Location: Remote US
Compensation Range: $160,000 to $175,000 base plus bonus and equity
What We Do:
Founded in 2015 as a fully remote company by former NSA cyber operators, Huntress was built on a simple premise: to force hackers to earn every inch of their access.
Today’s cyber-attacks aren’t limited to large organizations with the security tools that can ward off threats. Hackers don't discriminate and will find a way to penetrate any vulnerability in any size business, which is why Huntress focuses on protecting those small to midsize businesses that make up the backbone of our economy.
Huntress stops hidden threats that sneak past preventive security tools by utilizing our award-winning security platform and expert human threat hunters through dynamic products including Managed EDR, MDR for Microsoft 365, and Managed Security Awareness Training.
Join the hunt and help us stop hackers in their tracks!
What You’ll Do:
As the Director of Field Marketing, you will be responsible for owning and executing all aspects of field marketing, including corporate events, branded roadshows, and collaborative Sales-led field events. Your strategic leadership and expertise will drive revenue growth and elevate the company's brand visibility in target markets globally. You will lead a team of event management professionals, collaborating cross-functionally to ensure field marketing campaigns and initiatives align with overall business objectives and are executed successfully.
Field Marketing Strategy
- Develop and execute comprehensive field marketing strategies that are aligned with sales and marketing objectives that drive revenue and market expansion
- Identify target markets and customer segments, and design targeted field marketing programs that resonate with each audience
- Own global event marketing calendar and lead strategic coordination of corporate, branded and field event synergy
Corporate Events, Roadshows, Field & Sponsored Events
- Own the logistics, planning, organization, and execution of corporate events and branded roadshows, ensuring seamless coordination, exceptional attendee experiences, and positive brand impressions that result in customer satisfaction and pipeline generation
- Collaborate with sales and marketing teams to align event themes and messaging with the overall marketing strategy
- Oversee the planning and execution of field events, including trade shows, conferences, and sponsored industry events
- Manage event budgets, negotiate sponsorships, and evaluate event effectiveness in achieving set goals
Team Management and Leadership:
- Lead and mentor a team of event management professionals, fostering a collaborative and high-performing culture
- Set clear goals and performance expectations, conducting regular performance evaluations and providing professional development opportunities
- Establish key performance indicators (KPIs) and metrics to measure the success of field marketing campaigns
- Analyze campaign results and ROI to continuously optimize strategies for improved outcomes
- Develop and manage field marketing budgets, optimizing resource allocation for maximum impact
Cross-Functional Collaboration
- Demonstrated success collaborating with Sales, Product Marketing, Content, and Creative teams to align field marketing efforts with broader marketing initiatives and company revenue targets
- Work closely with regional and territory sales leaders to understand market needs and customize field marketing strategies accordingly
What You Bring To The Team:
- 7+ years of experience in field marketing, event management, or related roles, preferably in cybersecurity/SaaS
- Proven track record of successfully planning and executing corporate events, branded roadshows, and field events that drove revenue and positively impacted the brand
- Strong leadership and team management skills, with experience leading and motivating high-performing teams
- Strategic mindset and ability to align field marketing initiatives with overall business goals
- Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams
- Analytical mindset with the ability to measure and analyze the impact of field marketing campaigns
- Budget management experience, with a focus on resource optimization and ROI
- Ability to thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability
- Ability to
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