CEE Zone Brand Lead

CCE Zone Brand Lead - Opella - Hybrid - Budapest or Warsaw

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.

Main responsibilities:

• Build CEE organization engagement for growing leading portfolio of Magne B6 brand.
• Role models Opella Leadership values and behaviours day to day and as a member of CEE B&I Leadership Team.
• Contributes to building managers of the future on his/her team and inspires growth across entire organization.
• Acts as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
• Owns brand building (brand strategy - positioning and long-term plan, brand planning, communication & media strategy, innovation strategy) for the countries and brands in scope.
• Owns end-to-end brand activation along the consumers’ journey to enable them to take health in their hands.
• Owns creative development with agencies to elevate benchmarks for our communication and increase brand love.
• Provides inputs on Healthcare Professionals (HCP) engagement strategy and owns materials supporting the execution.
• Defines budget allocation and priorities for brands in scope and tracks A&P execution vs plan.
• Monitors and influences brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales).
• Anticipates and manages upsides and risks to ensure achievement of business targets.

About you

• University Degree - Business or Marketing Background.
• Strong marketing experience in recognized OTC/FMCG companies at country and/or Zone level with proven track record of stretch business growth and brand building (measures via share growth and brand equity growth).
• Strong track record in strategic & operational marketing as well as innovation
• Flair for creativity and building effective relationships with creative agencies
• Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen).
• Excellent people and communication skills, ability to operate and influence in a diverse and complex matrix environment, and ability to build sustainable social relationships within the organization and with external stakeholders.
• Experience in effective cross-functional engagement with e.g. Supply Chain, Industrial Development, Market Research, Medical and Regulatory.
• Experience in P&L management and accountability.
• International experience (experience working outside of own cultural environment / across multiple countries preferred).
• Fluent knowledge English. Other CEE language is a plus (i.e. Czech, Hungarian, Polish, Romanian or Ukrainian)

Our offer:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully
• An attractive package of benefits, including company car
• Employee Assistance Program (mental health support, legal and financial consulting)
• Gender neutral paid parental leave as well as volunteer days.

Why us?