Growth & Digital Strategy Manager

Skyservice Business Aviation  Skyservice is the North American market leader in business aviation. Built on the key principles of safety and service excellence, we offer full-service support and expertise in aircraft management, charter, maintenance, and sales from our fixed-based operator services across Canada and the United States. People and values are inseparable assets that fuel our commitment to Quality, Safety, Respect, Commitment, and Efficiency. These key values guide us every day and contribute to our reputation as industry leaders in aviation services. Skyservice is a team that is committed to supporting and developing our people. If you wish to advance your career and be part of team committed to reaching further and aiming higher in Business Aviation, the Skyservice family of companies is the team for you.  Get to know us: https://www.skyservice.com/   Your future at Skyservice:  Here at Skyservice we are continuing to grow and provide high-level service to our clients, expanding our footprint and name throughout the Americas. You will bring a strong attention to detail in a fast-paced environment to a team that works together to exceed expectations. We focus on excellence and are committed to supporting and developing our teams!  Location: Fulton Market, Chicago POSITION SUMMARY: We are seeking an experienced Growth & Digital Strategy Manager to drive demand generation, digital performance, and measurable business growth across our portfolio of business and private aviation services. As Growth & Digital Strategy Manager, you will design, manage, and continuously optimize our digital acquisition and performance programs across multiple business units and geographic markets. You will work closely with marketing leadership, sales, and operations to ensure campaigns, platforms, and budgets are aligned with business priorities and revenue goals. This role translates marketing investment into qualified demand, actionable insights, and sustained revenue impact. You will own the strategy, execution, and optimization of our digital growth engine — spanning paid media, SEO and website performance, conversion optimization, analytics, and marketing technology (HubSpot). SUMMARY OF RESPONSIBILITIES: Growth Strategy & Demand Generation:

• Develop and execute multi-channel growth strategies across paid search, paid social, display, retargeting, and organic search.
• Drive qualified lead generation and measurable pipeline contribution.
• Align digital programs with business unit priorities and seasonal demand patterns.
• Test, refine, and scale high-performing acquisition and retention initiatives.
• Own SEO performance and organic search growth to increase qualified inbound traffic.

Digital Performance & Website Optimization:

• Own website and landing page performance as revenue-generating assets.
• Lead conversion optimization and funnel performance within HubSpot.
• Partner with design and content teams to strengthen UX, messaging, and engagement.
• Implement structured testing across ads, creative, and landing pages.
• Improve cost efficiency, conversion rates, and return on marketing investment.
• Define and lead SEO strategy (technical, on-page, and content) in partnership with external agency.

Analytics, Reporting & Insights:

• Build and maintain performance dashboards and reporting frameworks (HubSpot).
• Translate data into actionable recommendations for leadership.
• Track attribution, conversion paths, and campaign effectiveness.
• Monitor market trends, competitor activity, and emerging opportunities.

Marketing Technology & Systems:

• Own and optimise the digital marketing stack, including HubSpot architecture, automation, reporting and performance.<