Senior Data Analyst

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

We're looking for a passionate and methodical Senior Data Analyst (Customer Acquisition), to combines data, computational science, and technology to provide high-value insights into the business, and through the use of statistical analysis and data visualization techniques that enable enhanced business performance.

Expected outcomes & responsibilities

• Leads data analysis projects, contributing expertise towards defining project scope, objectives, data requirements and methodologies; works with partners and stakeholders to achieve project objectives, including influencing strategic and operational decisions.

• Designs and delivers briefings and provides expert advice including recommendations to Marketing Acquisition team and stakeholders based on analytical findings, to influence strategic and operational decisions.

• Provides expert guidance on implementation Acquisition marketing analytics plan

• Provides leadership in using data as a vital business resource by setting priorities for generating insights from data.

• Develops methodologies for testing campaigns, analyzing key metrics, and identifying opportunities to improve marketing performance.

• Identify trends and opportunities for growth through analysis of complex data sets

• Applies scientific techniques and tools, and interpretation of findings which result in significant and long-term impacts to work unit objectives and operations for the organization.

• Prepares highly technical and science-based reports and documents (i.e.standards of practice, internal briefing notes, feasibility reports, evaluation reports, presentations), and other project management documents.

• Participates in the design and validation of digital analytics dashboards to assess digital performance and analyze trends.

• Promotes and propagates data analytical skills across Trafilea, understanding the variety of functional roles relating to data analytic/science and how they can be most effectively applied to solve business problems and clearly communicates insights through data visualization techniques.

• Collaborate with marketing stakeholders to translate their needs into meaningful and actionable high impact analysis or potential machine learning solutions

• Draw meaningful conclusions from data and identify potential opportunities for improvement via customer journey reporting and attribution approaches

• Improve our attribution/media mix methodology through a combination of analysis, lift/incrementality tests, & internal data resources

• Builds econometric and statistical KPIs for various problems including propensity, forecasting, pattern analysis, sampling, simulations, and so forth.

• Designs, implements, and evaluates experiments, A/B test, AdHoc analysis, or forecasting to solve business’s most complex issues.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Statistics, Economics or quantitative focused study

• Experience in marketing analytics and underst