Portfolio Brand Activation Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

 

 

Position: Portfolio Brand Activation Manager CZ&SK 
Location: Prague, Czech Republic, Hybrid

 

About the Position 

This is a standout opportunity to lead brand activation across our most iconic brands — Rama, Flora, ProActiv, Hera, Creme Bonjour and Perla — in the Czech and Slovak markets. As Portfolio Brand Activation Manager, you’ll own the full marketing agenda for your region, driving strategy and execution across the 6Ps. From insight-led campaigns to innovation launches, packaging development and commercial alignment, you’ll be at the heart of our growth engine. 

You’ll report to the Group Brand Activation Manager EE and collaborate closely with cross-functional teams across Sales, Finance, RGM, Category, R&D and Customer Marketing. This is a high-impact role for someone who thrives on ownership, agility and delivering results — and is ready to grow with the brands. 

Key responsibilities include: 

Brand Strategy & Growth 

• Build and implement brand strategies aligned with local and global direction
• Develop consumer-first growth plans across the 6Ps, rooted in insight and market trends
• Lead new product development and go-to-market plans, ensuring timely and impactful launches
• Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity
• Prepare selling stories for new product development and retailer engagement
• Define brand positioning and messaging, ensuring consistency across all touchpoints
• Develop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)
• Represent brand plans to internal stakeholders and senior leadership
• Lead development of business cases for new products, campaigns and line extensions 

Performance, Budget & Activation 

• Monitor brand performance using KPIs and market data (e.g., Nielsen, YouGov, Kantar)
• Use data to drive decision-making and establish scorecards across functions
• Manage A&P budgets with a focus on ROI across media, digital and in-store activations
• Track marketing budgets and manage vendor relations
• Report campaign performance and assess impact against business goals
• Own the full P&L for your brands and countries 

Product & Packaging Development 

• Support development of new products and line extensions
• Assist in packaging design and updates, ensuring compliance with food regulations
• Coordinate sensory evaluations and taste tests with internal teams or agencies
• Work with legal and regulatory teams to ensure packaging and communications meet safety and labelling laws
• Manage updates to nutritional information, ingredient lists and claims 

Marketing Campaign Execution 

• Plan and execute ATL (TV, radio, print) and oversee BTL (in-store, sampling, events) campaigns
• Collaborate with digital teams on social media and influencer marketing
• Track campaign KPIs including reach, engagement and ROI 

Cross-functional Collaboration 

• Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teams
• Align brand and commercial strategies for product launches and availability
• Partner with external agencies (creative, media, PR) and suppliers