Become a part of our caring community and help us put health first
 

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

Humana is committed to delivering personalized, community-connected experiences that reflect the unique offerings in our local markets. As Associate Director, Local Marketing, you’ll lead regional marketing strategies that drive acquisitions growth and brand relevance at the local level, ensuring our message resonates where it matters most.

This role is ideal for a strategic, relationship-oriented marketer who understands how to tailor campaigns to diverse markets and build strong connections with local communities and stakeholders.

Overview
This role leads the development and execution of localized marketing strategies across Humana’s key markets. You’ll collaborate closely with Media, Portfolio, Brand marketing and external partners to deliver campaigns that reflect local dynamics, drive acquisitions, and support business goals.

Key Responsibilities

• Develop and execute local marketing strategies promoting Humana’s plan offerings and provider network that support efficient member acquisition across targeted geographies
• Design and manage omni-channel campaigns, including community events, local media, grassroots outreach, and digital activations
• Ensure brand consistency and compliance across all local marketing creative efforts, aligning with enterprise standards and regulatory guidelines
• Leverage data and insights to tailor messaging and optimize campaign performance by market
• Innovate creative development and testing approach leveraging cutting edge tools including AI
• Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives
• Collaborate cross-functionally with Media, Portfolio, Brand Marketing, Product, Clinical, and Sales teams to ensure alignment and maximize impact
• Present strategies and results to senior leadership, influencing investment and regional marketing priorities

Impact
This role is essential to Humana’s ability to connect with prospects in a meaningful, locally relevant way. Your leadership will help ensure our marketing efforts reflect the communities we serve—driving stronger engagement, trust, and health outcomes.

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field  or equivalent years of required experience.
• 8+ years of professional experience in marketing, with a track record in regional or local strategy development, campaign execution, and partnership management—ideally within healthcare or other regulated industries.
• 3+ years of strong leadership experience, including managing marketing teams and cross-functional initiatives.
• Strong proficiency with digital and traditional marketing channels, analytics, and budget oversight.
• Excellent written and verbal communication skills for stakeholder, community, and executive engagement.
• Solid experience working within highly regulated industries

Preferred Qualifications

• Master’s degree in Marketing, Business, or a related discipline.
• Experience leveraging market analytics and consumer insights to shape localized growth strategies.
• Familiarity with CRM platforms, marketing automation, and segmentation technology.
• Proven success cultivating strategic relationships with local organizations and community partners.

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

 

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to