Complex Director of Marketing

Compensation Type

Yearly

Highgate Hotels

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.  Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Location

 

Romer Hell's Kitchen New York

 

Overview

Highgate Hotels is seeking a strategic and dynamic Complex Director of Marketing to lead marketing efforts across a cluster of three hotels in New York. This role is responsible for both the strategic direction and operational execution of marketing—balancing brand positioning, creative storytelling, and performance-driven initiatives to drive visibility, guest engagement, and commercial impact. The ideal candidate will bring a blend of creative vision, data acumen, and hospitality expertise, with the ability to guide teams across sales, marketing, and digital disciplines. This role requires a cross-functional leader with strong commercial instincts, deep experience in lifestyle positioning, and a proven ability to execute integrated plans that deliver measurable results. This role reports directly to the General Manager for property-level accountability and performance, while also reporting to the EVP, Head of Marketing for strategic marketing discipline, functional development, and portfolio-wide alignment. The EVP will also help guide prioritization and time allocation across the three hotels to ensure focus is aligned with strategic needs and business impact.

 

 

Responsibilities

• Create and manage omnichannel marketing plans that drive awareness, engagement, and conversion across Rooms, F&B and Outlets.
• Translate commercial objectives into creative marketing strategies that support direct bookings, programming, and guest loyalty.
• Localize initiatives that support key business drivers such as F&B, events, and programming while preserving brand consistency.
• Collaborate closely with Sales leaders across the three hotels to develop marketing support plans that directly contribute to lead generation, conversion, and revenue growth.
• Create targeted B2B campaigns, group sales collateral, and sales enablement tools that align with market trends and commercial goals.
• Support key segments such as corporate, group, and event sales through content development, branded pitch decks, and tailored promotions.
• Ensure alignment between brand storytelling and commercial strategy, helping drive qualified demand across both leisure and business channels.
• Participate in regular business reviews and need-period strategy sessions to proactively identify marketing-driven opportunities to support pace and market share growth.
• Oversee CRM strategy, email campaigns, SEO, SEM, website performance, and paid media to ensure channel efficiency and return on ad spending.
• Partner with revenue, e-commerce, and analytics teams to interpret KPIs and drive decisions that improve acquisition, conversion, and retention.
• Monitor competitive performance and market trends to identify opportunities for growth and differentiation.
• Lead social media strategy, content calendars, and influencer activations for all three hotels to grow engagement and amplify brand voice.
• Manage PR agencies and guides earned media efforts, including press announcements, media stays, and editorial pitching.
• Cultivate lifestyle and brand partnerships that enhance guest experience and elevate the hotel’s profile within key verticals (e.g. wellness, fashion, culture).
• Collaborate with F&B, events, and creative teams to idea, support, and market seasonal programming, pop-ups, and hotel-led cultural moments.
• Ensure campaigns and experiences are brand-aligned, culturally relevant, and revenue-impacting.
• Lead the marketing function across the complex, working closely with general manage