Senior Site Analytics Analyst - Performance Planning

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Senior Analyst, Customer Relationship Management ensures measurement and analyses of the impact of email and mobile messaging programs. With a comprehensive command of data-analysis tools and techniques, they design analysis frameworks, monitor engagement and performance, and present actionable recommendations through beautiful data stories.

Additionally, the Senior Analyst serves as the subject matter expert in Email and Mobile Messaging measurement. They closely partner with the CRM team to provide tactical insights and recommendations based on historical and current performance of the Email and Mobile Messaging programs for Macy’s.

What You Will Do

• Foster collaboration and conduct thorough analysis.
• Lead strategic analytics projects across teams.
• Define and execute audits of analytics tracking to ensure accurate data collection across systems.
• Promote best practices and develop training to ensure effective utilization of data and tools by teams.
• Possess a strong background in Adobe Analytics, capable of building dashboards and enabling stakeholders to make data-driven decisions.
• Identify opportunities to automate and enhance existing reporting and analysis processes.
• Monitor Email list growth, attrition, deliverability, and list hygiene.
• Monitor overall performance and provide optimization recommendations to the CRM team.
• Generate and maintain reports covering SMS and Email test results.
• Provide recommendations for refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and auditing current programs.

Skills You Will Need

Data Analysis: Demonstrated ability to conduct thorough analysis and interpret data effectively.

Adobe Analytics Expertise: Strong background in Adobe Analytics, including the ability to build dashboards and enable stakeholders to make data-driven decisions.

Technical Skills: Expertise in SQL and data manipulation, with experience in Tableau or other visualization platforms considered a plus.

Effective Communication: Ability to effectively communicate technical information and solutions to stakeholders at all levels of the business.

Attention to Detail: Must have the ability to view complex data for extended periods and ensure accuracy in analysis.

Project Management: Capacity to manage multiple projects simultaneously, prioritize objectives, and communicate timelines effectively to team members.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• Minimum 4 years of experience in consulting, strategy, or e-commerce / retail analytics. Experience in digital merchandising, retails, product management, or marketing preferred. 
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. 
• Occasionally required to move about the workplace and reach with hands and arms. 
• Requires close vision. 
• Must be able to view complex data for extended periods of time. 
• Able to work a flexible schedule based on department and company needs. 

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadershi