Senior Associate, Earned Media

Senior Associate, Earned Media – Beauty

 

Who You Are:

Are you a savvy media strategist with a passion for beauty PR? Do you thrive in the fast-moving world of pop culture and beauty trends? Do you have strong beauty and lifestyle media contacts on speed dial? Are you a creative storyteller who can craft compelling narratives that earn headlines and keep brands culturally relevant? Then we want to hear from you!

 

Who We Are & What We’re Looking For:

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. We’re more than a leading global PR agency — we’re an engagement agency, operating at the forefront of the evolving media landscape. We’re storytellers, culture shapers, and brand builders, working with some of the biggest names in consumer, beauty, and lifestyle.

 

Our New York office is seeking a dynamic and media-savvy Senior Associate to join our Integrated Media Team, supporting leading beauty brands. The ideal candidate will have excellent media relationships and the ability to develop and execute effective media strategies, while demonstrating a high level of initiative and creativity as they proactively identify new opportunities to elevate their brands. This candidate will be an articulate presenter with exceptional writing and communication skills, proficient in media analysis, and have a solid understanding of PR, social media, and influencer marketing.

 

What You’ll Do:

• Develop a strong understanding of the client’s business and target audience, while working with strategists and creative team members to deliver solutions that meet program objectives
• Lead earned media efforts, consistently securing impactful coverage across top-tier beauty, lifestyle, and consumer outlets
• Support in the development and execution of media strategies that drive visibility, cultural relevance, and brand affinity
• Proactively pitch media, identifying unique storytelling opportunities that align with brand priorities and trends
• Monitor beauty and pop culture trends, ensuring our brands stay ahead of the conversation
• Craft compelling media materials, including press releases, fact sheets, messaging documents, Q&As, and creative pitches
• Support key beauty moments and brand activations, including tentpole events and product launches
• Collaborate with integrated teams, including influencer, social, and creative, to drive multi-channel campaign success
• Maintain day-to-day earned media communications with key client stakeholders, keeping them informed on industry trends and media opportunities
• Track and analyze media coverage, delivering insights that inform future strategy
• Serve as a mentor and role model for team members
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business

 

Competencies

• Business Acumen — align talent strategies to drive business goals
• Client Service — client focus and ability to build trust and rapport across all levels
• Proactivity — exhibit relentless pursuit for new and innovative talent strategies
• Collaboration — build strong relationships at all levels across the organization
• Critical Thinking — ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution — possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

What You Bring:

• 3+ years of PR/media relations experience, preferably in an agency environment with prior beauty, lifestyle, and/or consumer brand experience
• Established relationships with beauty and lifestyle media (print, digital, and broadcast)
• Strong storytelling and media relations skills, with a proven track record of securing press coverage
• Excellent writing, communication, and presentation skills
• Strong attention to detail and ability to manage multiple projects in a fast-paced, deadline-driven environment
• Experience working on integrated campaigns that include social and influencer marketing
• Passion for beauty, pop culture, and media trends
• Ability to work independently and as part of a team to meet deadlines and client expectations
• A collaborative, solutions-oriented mindset

 

This is an excit