Director, Paid Social

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

 

Position Overview

You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative Social media plans that address the client’s strategic objectives. You will also be responsible for the development of strong Paid Social teams leading the execution of world-class Social programs. We’re looking for a candidate who has continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information.

 

Responsibilities

· Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story

· Utilize online performance tracking and measurement tools

· Represent company philosophies and expertise to external parties; including clients and partner agencies

· Manage, develop, and inspire internal Social teams; foster an environment that enables action

· Continued enthusiasm towards the medium and the desire to constantly educate one’s self on the latest information

 

Qualification - Required Skills

· Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually

· Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.

· Proficient in Facebook, Instagram, Twitter, Snap, LinkedIn and Pinterest

· Extensive experience writing and presenting relevant information

· Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.

· Demonstrated ability to grow junior talent and help develop team skills / careers

· Solid organizational skills, attention to detail, and accuracy when working with numbers

· Strong interpersonal skills including clear communication skills and positive attitude

· Proficient in Microsoft Office

· KINESSO does not require candidates to have a college degree

 

Qualifications - Desired Skills

· Extensive experience in digital media planning, including three to five years management experience

· Agency experience preferred

· Knowledge of Asana or other project management platforms a plus

· Knowledge of or proficiency in TikTok & Reddit a plus

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretion