Product Marketing & NPI Manager, Hybrid Systems

Product Marketing & NPI Manager, Hybrid Systems

Description -

Description

The Product Marketing & NPI Manager for Hybrid Systems will play a pivotal role in ensuring our customers, partners and sellers have a clear understanding of how our solutions solve meeting room collaboration challenges in a complex and dynamic market. This individual is responsible for creating clear, impactful and differentiated story and value proposition for new and existing collaboration solutions throughout their lifecycle, and delivering that story through trainings, visual assets, written messaging, videos and more.

Responsibilities

Own the marketing story and positioning for your segment of HP’s collaboration solutions:

• Lead the narrative and storytelling for your solutions through deep understanding of customer buyer and user problems, the buyer’s journey, the competitive landscape, and how our solutions and experiences are differentiated in a complex and crowded market.
• Work with cross-functional teams to ensure the right story and positioning is baked into content and trainings developed by those teams.

Lead new product launches (NPI):

• Work closely with product management and engineering to understand the features and capabilities of new products and translate those into compelling customer benefits
• Align with broader marketing, communications and category teams to ensure new product benefits are effectively communicated and seamlessly incorporated into broader HP solution messaging and content.

Be a customer, market and solution expert:

• This role sits at the intersection of product, engineering, sales, category and marketing. You’ll need a hands-on understanding of how the solutions work to help inform internal and external constituents of how we more effectively solve customer challenges and are uniquely differentiated in the market.

Develop high-impact assets to effectively tell our differentiated story:

• Create high impact sales tools, presentations, trainings and other assets that equip our sellers and partners to effectively tell our differentiated story.
• Deliver assets that help our audiences dig deeper on the experiences and features that set us apart, including demo videos, hands-on demos at events, and other interactive tools.

Deliver the story to sellers, partners, customers and internal teams:

• Present sales trainings to HP sellers and partners, helping them understand both customer benefits and why our solutions should get their selling focus so they can clearly position our collaboration solutions within a large and complex portfolio.
• Deliver product and roadmap presentations to customers and partners, helping them understand our vision and get excited about our solutions.
• Host demos and customer discussions at internal and external events.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree is a plus.
• 5+ years’ experience in product marketing, field marketing or related fields. Open to individuals without specific product marketing experience but with proven capability to understand customer challenges and articulate solutions.
• Exceptional written and verbal communication skills
• Demonstrated ability to distill complex technical information into compelling narratives.
• You must be comfortable “getting your hands dirty” with our products – trying and evaluating new and pre-release features, updating software, identifying and documenting issues and enhancements to report back to product teams.
• Strong project management skills, with ability to manage multiple concurrent projects and deadlines.
• Demonstrated ability to influence and collaborate across functional teams and at various organizational levels.
• Comfort working in fast-paced, dynamic, and cross-functional environments.
• Able to create presentation content and materials that tell a solution story and strong product narrative beyond product features and specs.
• Previous experience presenting or demonstrating solutions to customers, partners or end users.

Knowledge & Skills

• Strategic Thinker: Ability to see the big picture and design product content and positioning that align with both department and enterprise-wide goals.
• Storytelling: Skilled at crafting and sharing stories that drive connection, motivation, and understanding among diverse audiences.
• Relationship Building: Adept at forging trusting partnerships with leaders, peers, and employees at all levels of the organization.
• Problem Solving: Resourceful and proactive in addressing communication challenges and barriers to infor