Product Line Manager, Industrial Printer Solutions

Company Description

ABOUT AVERY DENNISON CORPORATION

At Avery Dennison (NYSE: AVY), innovation is in our DNA. From creating the world’s first self-adhesive label in 1935 to developing ground-breaking RFID item-level tagging in 2010, we have a rich history of industry "firsts" and an entrepreneurial spirit that is second to none. Powered by a team of 30,000 employees in nearly 60 countries around the globe, we provide innovative identification and decorative solutions for businesses and consumers worldwide. Our cutting-edge solutions reach almost every industry imaginable – from the fast-paced medical field to the chic fashion and apparel business. Anchored by a strong values system and core leadership principles, Avery Dennison takes pride in making brands more inspiring and the world more intelligent.

Job Description

The Product Line Manager, Industrial Printer Solutions has the primary responsibility for managing the global product portfolio that addresses the distributed printing and encoding needs of the logistics, retail, and food markets. This role has the overall responsibility for the execution of the product development and marketing strategies for industrial tabletop and desktop printing and RFID encoding solutions. The PLM works with the sales organization in meeting and exceeding sales growth and profit contribution goals.  Collaborates in developing the hardware development strategy, gathering market intelligence and customer insights, developing product roadmaps, and executing product releases. This role is responsible for managing the full product life cycle from concept development and definition through obsolescence for the global marketplace. Manages internal product development as well as the business relationships with key OEM partners.

Product Launches and Support

• Generates and develops ideas for new products, and evaluates their potential and practicality. Develops product specifications, feature definitions, and benefits. Leads ideation and concept development phases of the product development process.  
• Works closely with Engineering leaders in the development process.  Supports and/or leads new product development and technical service efforts.
• Manages and leads an implementation team in order to organize the internal and external activities necessary for a smooth product launch and introduction of new products.
• Determines product roll-out plans and maintains global forecasts to maximize working capital and sales growth. 
• Ensures that new products are introduced professionally, with appropriate positioning, pricing, training, and accompanying services.
• Initiates and oversees the completion of all product release marketing deliverables, including pricing, product solution literature, brochures, customer presentations, newsletters, etc.). Ensures technical accuracy.  

Strategy and Implementation

• Prepares strategic product development plans which clearly establish product positioning versus competitive products. Identifies, defines, selects, and prioritizes market opportunities. Develops strategies for new market penetration. 
• Generates and maintains analysis of the market with a focus on market trends, market size, competitive solutions and positioning, market share, and customer needs for the product portfolio.
• Develops market knowledge to understand trends and opportunities in product technology.  
• Develops deep insights into customer processes in order to provide consultative solutions to optimize accuracy and efficiency.

Relationships

• Develops strong working relationships with global Avery Dennison Engineering, Operations, Sales, Marketing, Finance, and Leadership teams; as well as external development partners and Avery Dennison Customers.
• Works proactively with the global technical deployment team to develop and deploy customer solutions.
• Collaborates with other members of the Product Management team to drive synergies across product lines to create effective solution suites from hardware, software, and media products.
• Models and promotes the corporation’s code of business ethics.

Growing the Business

• Grows the business by developing and introducing new and upgraded products to meet market needs. Ensures that products under development meet market needs and fulfill company objectives. 
• Leads the development of new products and manages implementation processes in coordination with Operations, Procurement, and Engineering.
• Manages product concepts from ideation through product launch.  Develops concepts, business cases, and product prospectuses.
• Collaborates in the development of multi-generation solutions roadmaps. 

• Use effective negotiation skills and ac