Manager - Customer Marketing Analytics

The purpose of this position is to build and manage the ability to report and analyze customer behavior across a portfolio of brands and tell the story of how changes in customer behavior impacts business performance. This role is integral in driving forward our investment in a proprietary customer data infrastructure targeting over 200 million consumers and households containing thousands of customer attributes. The position will leverage our industry leading platforms to both future-proof our marketing capabilities in a cookie-less digital landscape and influence marketing strategy based on insights the team delivers.

 

RESPONSIBILITIES

• Customer Lifecycle Reporting and Analysis – manage the automated customer reporting platform and perform ad hoc analysis on a suite of KPI’s, including customer lifecycle (New, Reactivated, Retained, Churn) and strength of customer (Recency, Frequency, Monetary, Clumpiness) segmentation methodologies

• Customer data management – in partnership with product teams, build and optimize the customer data management process for a portfolio of brands, creating and analyzing an Inspire-view of the customer

• Customer Data Platform – build and maintain the proprietary customer data tables which includes 100’s of attributes leveraged in owned and paid channel marketing

• Customer modeling – build and own customer models to allow segmenting, targeting, and personalizing communication across all channels

• Team Management -- general management, people development, stakeholder management

EDUCATION AND EXPERIENCE QUALIFICATIONS

• Quantitative Bachelors/Degree required

• Minimum of 7 years experience in Customer analytics (loyalty and retention)

• Minimum of 5 years analysis experience, using SQL, R, Python, and / or other advanced statistical techniques

• Minimum of 4 years significant business ownership experience working with CRM and customer analytics in hospitality, travel, retail, or consulting environments

• Minimum of 8 years demonstrated experience in partnering with key stakeholders to deliver results

• Minimum of 5 years experience in analytical talent management

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Ability to lead cross-functional teams and deliver results

• Conscientious about meeting project deadlines

• Excellent oral and written communication skills

• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands

• Self-starter personality who can operate with minimal supervision

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.