VP, Digital Experiences and Marketing Operations

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.   Vice President of Digital Experiences and Marketing Operations   Why We Have This Role   We’re looking for an experienced senior leader of digital experiences and marketing operations to deliver impact by building a strong team, sophisticated tech stack, agile and clear processes, and define our operating model across digital experiences, operations, analytics, web, and localization. This position is ideal for a seasoned leader who has the right mix of strategic and technical thinking, and has a passion for building and innovation. This position will be critical in helping build the next evolution of Qualtrics marketing, and will report directly to the CMO.   How You’ll Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships across both business and operations stakeholders.
• Must have experience building and scaling an omnichannel digital and sophisticated marketing operations foundation for a global team.
• Must have a demonstrated ability to recruit and develop high-performing talent in a regionally dispersed team.
• Self-motivated, excellent communication, people management, and awareness of the latest trends in martech and AI to innovate for marketing teams.
• Strong executive presence and comfort with creating clear direction, plans, processes, and organization alignment in a fast-growing, multi-channel, 150+ person marketing organization.
• Growth mindset to audit and optimize existing marketing tools and processes while also adding new technologies and operational efficiencies to achieve business goals.

How You’ll Grow   By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.   Things You’ll Do

• Build a cohesive customer experience across all digital touchpoints including our marketplace, self-service commercial experiences, web, and brand digital surfaces.
• Enable optimal marketing performance and data-informed decision-making through a strong marketing ops architecture and foundation.
• Lead the transformation efforts across marketing to adopt AI capabilities across the team.
• Develop and implement a comprehensive marketing operations strategy that aligns with overall business objectives.
• Lead, mentor, and build a high-performing team across marketing operations, analytics, web management, and localization.
• Oversee all aspects of marketing operations, ensuring processes are efficient, scalable, and support marketing initiatives.
• Manage budget and resources for the team, optimizing for ROI.
• Drive the development of marketing analytics frameworks to measure performance and inform strategic decisions.
• Oversee the maintenance and optimization of the website to enhance user experience and conversion rates.
• Collaborate with IT, web development, and RevOps teams to ensure seamless integration of marketing technologies across the GTM platforms. Serve as a liaison between marke