Senior Director, Analytics

About January Digital 

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of Ad Age's Best Places to Work 2025, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Kendra Scott.

 

Our Team is AI-enabled

At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

 

About the role

The Senior Director, Analytics is a hands-on media analytics leader with deep retail experience who understands how media drives revenue, margin, and growth inside a retail business. This role sits at the intersection of media measurement, retail economics, and executive decision-making.

We are looking for someone who has run analytics inside a retailer or retail-focused organization, speaks the language of the business, and knows how to apply rigorous measurement in fast-moving media environments.

Responsibilities 

Media & Retail Measurement Leadership

• Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper-funnel channels.
• Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
• Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.

Retail Business & Client Acumen

• Apply first-hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
• Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
• Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.

Media Signal Interpretation & Decision Support

• Reconcile conflicting signals across MMM, incrementality testing, and platform-reported performance.
• Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.

Platform-Specific Media Expertise

• Maintain deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
• Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.

Continuous Industry & Platform Fluency

• Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
• Remain plugging into the ever changing environment and consistently researching platforms.
• Continuously evaluate how evolving platform dynamics should influen