Retail Director (Hybrid)

Auto req ID: 23253 
Title: Retail Director (Hybrid) 
Job Function: Marketing 
Location: MUSEUM 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 

 

A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee, WI’s top tourist destinations for visitors from around the globe. Join the H-D Museum as a Retail Director (Hybrid) and help create an experience that will stay with visitors for a lifetime.

Job Summary

The Retail Director of the Harley-Davidson Museum and Milwaukee Experiences is responsible for all retail operations at the Harley-Davidson Museum (Harley-Davidson Shop and the Harley-Davidson Factory Outlet), at the Company’s Employee Stores at the Company’s Factory Experience Centers in Menomonee Falls, WI and in York, PA, and other retail activations as part of the Milwaukee experiences and Harley-Davidson Homecoming celebrations.

Specifically, the Retail Director is responsible for all assortment planning, merchandising, inventory planning and management, pricing and markdown strategies, sales forecasting and delivery in the channels noted above.  This position will consistently monitor retail performance in these channels and pivot in an agile manner to consistently deliver the broader Museum and Milwaukee experience retail plans.

This position will require strong leadership partnerships with key stakeholders and functions across Harley-Davidson Motor Company; specifically, this position will require strong operational relationships with the Apparel & Licensing (A&L), Commercial, Digital, and Commercial functions.  This position will sit on the A&L and eCommerce leadership teams in a “dotted line” capacity.

As a member of the A&L Review Board, this position will have critical input into the product development plans within the A&L organization, and will work to convey the unique needs of the Museum consumer and broader Museum narrative in all product plans.  This position will partner with the A&L product teams to ensure Museum product development is on-time and meets all quality standards.

This position will also be responsible for the Museum eCommerce P&L alongside the P&Ls for the brick-and-mortar Museum retail spaces.  This position will be responsible for driving revenue and allocating marketing spend to eCommerce in accordance with the Museum’s strategic goals.  This position will propose budgets according to Museum strategies and needs and share revenue targets with the eCommerce organization within the Commercial function.  This position will partner closely with the eCommerce team within Commercial to ensure Museum products on eCommerce are appropriately merchandised, marketed, and priced.
 

Job Responsibilities

The Retail Director will report to the General Manager of the H-D Museum and Milwaukee Experiences with core responsibilities including:
Retail Operations

• Provide leadership, focus and direction; work to support and drive all aspects of the Museum and Factory Experience omni-channel retail experiences to the “next level”.
• Relentless customer focus to deliver true excellence in a 360-degree retail manner.
• Oversee all day-to-day retail activities and deliver in-store retail excellence at the Museum and at Factory store locations – including the implementation of best practices across retail environment, merchandising, inventory management, forecasting, planning, target setting, staffing, pricing and promotional initiatives.
• Consistent monitor retail KPIs including store traffic, inventory turns, days on hand, sales per square foot, average transaction prices and consistent seek to pivot to drive targeted performance.
• Partner with the Commercial eCommerce team to deliver an omni-channel Museum retail experience which drives a consistent and frictionless retail experience across digital and physical environments.
• Own and deliver annual P&L plans across both brick and mortar locations and eCommerce; consistently review performance against plan at SKU, category and overall levels.  Create mitigation plans and actions to ensure performance delivers original plans.
• Partner with the A&L product team to develop and deliver a product plan which meet the unique needs of the Museum and Factory Tour consumer and extends Museum exhibits, stories and brand legacy.
• Partner with the Harley-Davidson Foundation management team to ensure and retail operations at the Harley-Davidson Parks support and drive forward the mission of the Harley-Davidson Foundation.

Leadership

• Provide