Brand Consulting - Director/Sr. Director, Copywriting

Job Description

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

The Role

We’re looking for a talented and experienced Senior Campaign Copywriter, a self-starter who understands the commercial impact of words.  You’re at home creating world-class campaigns that grab attention and deliver results, a fast thinker who loves nothing more than generating, developing, and presenting big ideas and is owning the process from concept through to final delivery. Your portfolio includes large-scale experiential projects, traditional print, and TV marketing, as well as digital/social experience. You should be a master at presenting and selling ideas to both clients and account teams as well as creatively leading new business and pitch opportunities.  

As a Senior Campaigns Copywriter at CAA Brand Consulting, you’ll work alongside other Creatives, Designers, and our Creative Directors and in collaboration with our Strategy and Planning team to turn insights into ground-breaking creative concepts. You’ll also collaborate with our wider global CAA Brand Consulting creative group on projects and new business pitches.  

Responsibilities 

• Generating, Developing and Presenting creative concepts and campaigns for our brand clients under the guidance of our Creative Directors. 

• Help develop and deliver overarching strategic visions based on client’s business and brand objectives 

• Researching industry related topics and identifying gaps in CAA Creative Considerations 

• Writing original, channel-right, inspiring copy that delivers on Brand objectives 

• Understand the demands of social media content, and be able to deliver creative based on brand strategy 

• Vary tone and language messages based on medium, target audience and product while maintaining the brand voice 

• Develop and deliver compelling written and verbal communications 

• Lead and participate in idea workshops with clients and internal teams. 

• Collaborate with a wide range of people across the whole agency. Account Management team Strategy and Planning team, Creative Directors, Creatives, Designers, Creative Services as well as sourcing and managing external creative specialists to help bring our creative vision to fruition 

• Presenting ideas to internal teams and clients 

• Running and contributing to internal creative inspiration session and workshops. 

• Mentoring junior members of the creative team  

• Participate on new business and pitch opportunities 

Requirements

• Bachelor’s Degree in English, Journalism, Advertising, Marketing or equivalent experience

• Minimum of 6+ years of related experience with professional digital writing and editing in a marketing firm, ad agency, or equivalent in-house environment 

• Exhibits a high degree of personal drive and can pursue own intuition and vision 

• Passion for sports, entertainment, and youth culture 

• Exceptional ability to immerse in the brand and develop a knowledge base of category differences, including sport/entertainment vernacular and specific terminology for the variety of athletes, entertainers & audiences 

• A professional, detail-oriented individual with strong copywriting and editing skills to drive content development for multiple marketing channels in support of our client’s sports/entertainment categories and business units 

• Strong command of the English Language, and ability to use creativity to attract the targeted audience to deliver straightforward, compelling, and player/fan-friendly copy across all functional marketing areas 

• Strong attention to detail; and initiative 

• Ability to work on multiple concurrent projects, ensuring deliverables are achieved on time, while maintaining the highest standards of quality and creativity 

• Ability to “think on one’s feet” in a fast-paced, agency environment 

• Creative flair with a passion for ideas and innovative thinking 

• Confident presentation skills, verbal and written, with a strong attention to detail 

Location

This role will be based i