Graduate Assistant, Fitness & Marketing - Recreation and Wellness

Position Summary:
The Marketing and Fitness Graduate Assistant plays a vital role in supporting the development, implementation, and management of marketing and fitness programming within Recreation & Wellness. This position includes oversight of group exercise classes, fitness special events, and Recreation and Wellness’s marketing. The Graduate Assistant will assist in supervising and mentoring student staff, engage directly with participants to foster a culture of health and wellness, and collaborate with campus partners to enhance RecWell opportunities. This role provides an opportunity to gain valuable professional experience in program management, leadership, and operations in a recreation setting.

Key Responsibilities:

• Assist in the recruitment, training, and supervision of fitness floor assistants, group exercise instructors, and marketing student employees
• Collaborate on the development and delivery of fitness and wellness programs, including fitness challenges, workshops, and special events.
• Assist in the management of fitness center operations, including equipment maintenance and facility cleanliness.
• Conduct fitness assessments and provide educational workshops on wellness topics.
• Develop and implement strategies to increase student engagement in fitness programs.
• Assist with risk management and ensure safety protocols are followed during all fitness activities.
• Oversee all aspects of marketing for Recreation and Wellness, including social media, digital signage, physical signage, and tabling efforts.

Percent Effort: Note – Depending on the time of year, and Recreation and Wellness’s needs the following ratio of effort may deviate slightly from the assigned percent of effort. 

• Fitness – 30% 
• Marketing – 70%

Qualifications:

• Bachelor’s degree in Exercise Science, Kinesiology, or a related field.
• Accepted and enrolled in Indiana University Master of Science in Recreation Administration (Online) Graduate Program (starting Fall 2025)
• Certification in personal training or group fitness instruction (e.g., ACSM, ACE, NASM) preferred.
• Experience in managing fitness programs and working with diverse populations.
• Experience with marketing strategies and tactics
• An understanding of various marketing technologies (i.e., Canva, Adobe Illustrator, Social Media Platforms, Photo Shop, etc.)
• Strong communication, attention to detail, and leadership skills.
• CPR/First Aid and AED certification (or willingness to obtain).

Butler University is a private, nationally recognized comprehensive university encompassing seven colleges: Arts, Business, Communication, Education, Liberal Arts & Sciences, Pharmacy & Health Sciences and Founder's College. Approximately 4,500 undergraduate and 1,000 graduate and doctoral students are enrolled at Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. A career at Butler University offers more than just a job—it’s an opportunity to join a dedicated, innovative, and supportive community grounded in equity, academic excellence, and meaningful impact. Aligned with Boldly Butler, our strategic plan, faculty and staff play a vital role in delivering transformational learning experiences, enriching our campus and community, and ensuring a thriving Butler for generations to come.
Butler University is an equal opportunity employer. We welcome applications from all individuals, regardless of age, sex, race, religion, color, disability, protected veteran status, national origin, or any other legally protected category.