PLG Specialist

About OpenCorporates

OpenCorporates is the world’s largest open database of companies, providing transparent and accessible corporate data to businesses, governments, journalists, and NGOs. Our mission is to make company data more open and useful, driving accountability and innovation across industries. As we scale, we are looking for a Product-Led Growth (PLG) Expert to lead and execute growth initiatives that enhance user adoption, engagement, and monetization through our product.

Role Overview

We are seeking a Product-Led Growth (PLG) Expert who will be responsible for driving revenue growth through the product experience. This role sits at the intersection of Product, Data, Marketing, and Revenue, focusing on creating seamless self-serve user experiences that convert, retain, and expand our customer base. The ideal candidate is data-driven, customer-obsessed, and passionate about designing frictionless  product journeys that fuel sustainable growth.

Requirements

Key Responsibilities

1. Product-Led Growth Strategy & Execution

• Develop and execute a PLG strategy that accelerates revenue generation through acquisition, activation, and expansion of the user base.

• Leverage data to identify and prioritize opportunities to improve user profiles and usage data, user experience, retention, and conversion rates.

• Define and optimize key growth loops within the product, such as referrals, viral features, and engagement triggers.

2. User Onboarding & Activation Optimization

• Enhance the Time-to-Value (TTV) for new users by designing an intuitive onboarding experience that drives more usage.

• Implement data-driven A/B testing and iterative improvements to ensure seamless activation.

• Work with Product and Engineering teams to improve UI/UX flows that guide users toward key actions.

3. Data-Driven Decision Making

• Analyze user behavior, conversion metrics, and churn patterns to inform growth initiatives.

• Set up tracking, experimentation frameworks, and KPIs to measure success and continuously iterate.

4. Monetization & Expansion

• Develop and optimize pricing, freemium models, and upsell/cross-sell opportunities.

• Implement strategies to drive self-serve revenue growth while supporting product-led sales initiatives.

• Collaborate with Sales to define and refine product-qualified lead (PQL) criteria.

5. Cross-Functional Collaboration

• Partner with Product, Engineering, Marketing, and Sales to advance the PLG analytics suite of tools (e.g.,Stripe, Google Analytics, Clarity, Grafana etc) 

• Advocate for a growth mindset across the organization, fostering a culture of experimentation and rapid iteration.

• Work closely with the content and community teams to ensure growth initiatives align with OpenCorporates’ mission.

Requirements

Essential Skills & Experience:

• Proven experience in a Product-Led Growth role at a SaaS, data, or technology-driven company.

• Strong understanding of growth loops, user psychology, and product engagement strategies.

• Hands-on experience with product analytics tools (e.g.,Stripe, Google Analytics, Clarity, Grafana etc).

• Ability to set up and analyze A/B tests, funnel optimizations, and data-driven experiments.

• Deep knowledge of onboarding flows, activation levers, and c