Senior Product Manager - Lead Ads - GMPT (Mandarin Speaker)

About the team

The Lead Ads Product team sits within the Global Monetization Product organization and is responsible for building high-performing advertising solutions tailored to lead generation advertisers. Our vision is to become the leading platform for businesses to discover, acquire, and manage high-intent users seamlessly. We aim to achieve this by developing industry-leading advertiser-facing experiences that address the unique needs of key lead generation verticals (such as Automotive, Financial Services, Professional Services, etc) and bridging the gap between ad creation and down-funnel lead management.



Responsibilities:

- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the lead ads creation workflow, user journey, and downstream lead management processes.

- Deep dive into key Lead Generation verticals to generate professional insights, identify unique advertiser challenges, and translate them into innovative product strategies.

- Design and enhance frontend lead management capabilities, such as native Lead Centers, CRM integrations, and seamless lead routing experiences to improve advertiser ROI and operational efficiency.

- Be highly data-driven: Track and analyze key product metrics, conduct A/B testing, and leverage customer feedback to inform product decisions and drive iterative improvements.

- Collaborate extensively with cross-functional teams including Engineering, Design, Data Science, Product Marketing, and Sales to define product roadmaps and set objectives that align with the needs of performance advertisers.

- Stay up-to-date with lead generation trends, CRM tech ecosystem, and emerging technologies, applying this knowledge to keep the platform at the forefront of advertising solutions.