Wildfire Mitigation Communications Program Manager (Salt Lake City, UT) #113566

POWER YOUR GREATNESS

PacifiCorp is seeking customer-centric candidates to grow and sustain our commitment to a culture of customer service excellence, environmental sustainability inclusion & belonging.

General Purpose

The Wildfire Mitigation Communications Program Manager is responsible for the development and maintenance of key messages regarding PacifiCorp’s wildfire mitigation plans and programs and providing advice and counsel to management and client organizations. Manages communication and outreach in the Rocky Mountain Power service area ( Idaho,Wyoming, and Utah) regarding wildfire mitigation plans; public and stakeholder forums; customers surveys and regulatory presentations to state commissions. Conducts special studies and analyses, develops alternatives, presents recommendations to management, and influences management decisions. Researches, analyzes, develops, and implements new strategies, programs, and/or processes in response to changing internal and external conditions. Serve as a key contact for media on wildfire mitigation programs and plans. Promote a general environment of understanding in support of the company’s wildfire mitigation overall strategy, policies and priorities. 

Responsibilities:

• Development and implementation of strategic external wildfire mitigation communication plans, messages, news releases, speeches, presentations, and other communications materials, including but not limited to various crisis and emergency response activities, across Rocky Mountain Power related to wildfire mitigation programs and plans.
• Develop creative communication assets (graphics, images, video, commercials, digital, web content, email copy and social content)
• Collaborate closely with media teams on proactive outreach to media in Utah, Wyomingand Idaho and other utility partners as needed.
• Collaborate and coordinate with RBM teams, Customer Care, and other members of team on talking points and all wildfire season communications. Providing external communications counsel and support to wildfire mitigation business units within the company in an environment of shared information and ongoing efforts to cross-train and develop bench strength on complex issues the company faces.
• Report on end of season performance of communication plan implementation (reach, message awareness, engagement etc.)
• Communications lead during PSPS events, including annual training session for Communications team prior to wildfire season
• Serve as additional company spokesperson during wildfire season 
• Once per month coverage of media hotline over weekends and holidays
• Influence programs to address ongoing issues as well as initiatives that focus on protecting and enhancing the business objectives and reputation of the company.
• Manage the communications aspects of wildfire mitigation activities within service area that could impact the company’s reputation.  
• Promote opportunities through media avenues to influence key external stakeholder groups and enhance their understanding and support of the company’s wildfire mitigation programs and plans. 
• Review and evaluate effectiveness of wildfire mitigation communications efforts and incorporate findings to improve subsequent activities. 
• Select, mentor, and coach employees. 

Requirements:

• Bachelor’s degree in communications, Marketing, Journalism, or a related field; or the equivalent combination of education and experience. 
• A minimum of ten years’ experience in external communications, integrated marketing communications, media, or public relations roles. 
• Proven experience translating complex issues into understandable language. 
• Proven ability to develop and implement comprehensive corporate communications plans and programs to address key issues and opportunities. 
• Communication and interpersonal skills involving the ability to establish trust, maintain confidence, and understand social behavior and interactions.  
• Ability to work with all levels of an organization to influence actions and negotiate outcomes.
• Ability to listen and communicate effectively through oral and written means. 
• Ability to operate in a complex and rapidly changing business environment. 
• Ability to judge priorities for the best interests of the company while meeting multiple deadlines. 
• Experience working with the deadlines and information needs of media, including trades, newspapers and broadcast reporters.
• Experience working on customer communications including traditional and digital advertising, paid social media campaigns, email, direct mail and websites. 
• Proficient with the use of personal computers to gather, analyze, and summarize data.
• Budget management experience.