Associate Director, Marketing and Communications

Do you want to create a world where cancer is prevented or cured, and every survivor is healthy?

Conquer Cancer®, the ASCO Foundation raises funds to accelerate breakthrough research for every type of cancer, while sharing and supporting the vision of the American Society of Clinical Oncology (ASCO), the world’s largest professional society for people who work in cancer care. Conquer Cancer’s community of staff, donors, and affiliate organizations work to support research that delivers better treatments and cures and provides the vital resources and programs needed to deliver the highest quality care around the world.

ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works – Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance.

ASCO offers competitive salaries, an excellent benefits package, and opportunities to participate in professional development programs. To learn more about Conquer Cancer, click here. To learn what it’s like to work at ASCO and Conquer Cancer, click here.

Who we are looking for:

Conquer Cancer®, the ASCO Foundation is seeking a dynamic and innovative experienced Manager for the role of Associate Director of Marketing and Communications.

The Associate Director of Marketing and Communications will play a pivotal role in raising visibility and securing vital funding for groundbreaking cancer research and programs.

If you are seeking an opportunity to contribute to cutting-edge cancer research while making an impact, then we want to hear from you!

This position is hybrid with a primary location in Alexandria, VA.

Responsibilities 

• Develop and lead integrated marketing and communications plans and paid media that increase brand awareness and drive donors and prospective donors down the marketing funnel through to conversion. 

• Establish, monitor and regularly report on measurable OKRs and KPIs to assess the effectiveness of various marketing and communication campaigns. 

• Oversee development of annual content calendar and message themes ensuring a surround-sound effect across channels. 

• Oversee content creation, including ideating, drafting, proofreading, editing, and ensuring alignment with brand standards and organizational goals. 

• In collaboration with Division Director, lead team responsible for executing comprehensive, multi-channel annual giving program designed to increase donor participation, engage a wide range of supporters, and meet annual fundraising goals. 

• Collaborate with internal stakeholders to ensure content is accurate, compelling, on-brand and consistent across platforms. 

• Partner with ASCO brand team to maintain and update brand guidelines ensuring consistent representation of the organization’s identity across all marketing materials. 

• Oversee direct marketing efforts, including direct mail campaigns, to attract donors, increase financial support and fill the donor pipeline. 

• Negotiate contracts and lead vendor partners as needed, including collaborating to implement best practices and optimize paid media performance. 

• Prepare compelling pitch decks, marketing collateral and internal presentations that communicate the foundation’s mission, programs, and impact to stakeholders. 

• Lead storytelling initiatives to elevate the foundation’s profile through engaging content that resonates with target audiences. 

• In collaboration with digital agency, oversee the development and execution of SEO strategies, optimizing web content and using keywords to increase search engine rankings and drive traffic to the website. 

• Innovate new ways to connect with prospects and current donors through a test-prove-scale approach to content and channels. 

• Oversee the work and professional development of direct reports. 

• Perform other duties as assigned. 

Required Education and Experience 

• Bachelor’s degree in marketing, communication or related field or equivalent years