Manager Content

Purpose & Overall Relevance for the Organization:

 

Provide digital content expertise and cost efficiencies by managing production of local digital content.

 

Key Responsibilities:

 

• Responsible for updating and testing adidas.com content according to the activation plan.

 

• Interface with global Commercial/Category digital teams to influence content creation to fill gaps and maintain best practices.

 

• Brief and produce content for local campaigns and local commercial opportunities that are not supported by global in partnership with the creative agency.

 

• Support implementation of commercial and brand adidas.com / adidas App content plan in partnership with Campaign Ops team.

 

• Design and ensure the best end to end consumer journey for the campaigns and evergreen content in the digital ecosystem.

 

• Manage adidas.com and adidas App content as part of pre go-live testing.

 

• Manages BU Comms approvals and content hand off to activation teams.

                            

 

                                        

 

Key Relationships:

Campaign Operations, Global and Latin America Marketing (Business Units), Global Digital Activation, Brand Activation (Omnichannel, Media, Newsroom), InSeason Trading, Buying and Planning, Master Data, Digital Visual Merchandising, Consumer Engagement, Digital Planning, Digital Analytics, Membership.

 

Knowledge Skills and Abilities:

 

• Proven working experience in digital content creation with excellent communication skills.
• Detail orientation.
• Strong problem solver, solution oriented attitude and ability to prioritize workload.
• Understanding of the Brand Marketing content delivery needs, solutions and processes.
• Ability to understand consumer behavior across the entire digital landscape.
• Data riven mindset.
• Project management and stakeholder management skills
• Excellent working knowledge of digital channels.
• Comprehensive understanding of digital channel and commercial KPIs and drivers of the eCom business.
• Fluent in English and Spanish both verbally and written. Portuguese a plus.
• Broad understanding and passion for the sports and/or entertainment industry.

 

Requisite Education and Experience / Minimum Qualifications:

 

• 5 years broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
• 2+ years digital content expertise