Principal Cobrand Product

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Principal Cobrand Product is the product owner and subject matter expert for the multi-billion-dollar Atmos Rewards cobrand portfolio. This highly visible role is responsible for executing the cobrand product strategy, translating strategic priorities into concrete product decisions, optimizations, and outcomes across a complex ecosystem of financial products, partners, and customer segments.

 

Operating as a senior individual contributor, the Principal exercises broad latitude and independent judgment to drive execution of high-impact initiatives, resolve complex tradeoffs, and deliver results through influence rather than formal people leadership. This role partners closely with executive stakeholders and external financial partners to ensure the portfolio consistently delivers differentiated customer value and industry-leading financial performance.

Key Duties

• Own and execute the cobrand product strategy for the Atmos Rewards portfolio, translating strategic priorities into product architecture, benefit design, roadmap delivery, and ongoing optimization.
• Partner with Cobrand Engagement and Growth leads to identify, evaluate, and prioritize high-impact opportunities for new and existing products.
• Lead product innovation and optimization efforts in close partnership with issuing banks, payment networks, loyalty, marketing, finance, and technology teams.
• Develop rigorous business cases and product recommendations grounded in financial modeling, customer insights, and competitive analysis.
• Navigate complex tradeoffs across customer experience, economics, operational feasibility, and risk to drive sustainable growth.
• Influence cross-functional teams and executive stakeholders to align on priorities, decisions, and execution without direct authority.
• Continuously monitor portfolio performance and market dynamics, proactively adjusting strategy to maintain a leading competitive position.
• Advocates for improvements in delivery of credit card program benefits with the aim of delivering a seamless guest experience.
• Collaborates with customer insights, UX, guest experience, operational, and technology teams to measure understanding and usage of member benefits and overall satisfaction with Alaska’s credit card programs.

Job-Specific Experience, Education & Skills

Required

• 7 years of experience in loyalty, marketing, strategy, finance, business development or related area.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Advanced analytical background with proven ability to navigate complex datasets.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Airline industry experience.
• Experience developing strategic plans.
• Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
• Passion for loyalty programs, aviation, guest experience and platform development.
• Experience using Excel, Alteryx and/or Tableau.

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

• Demonstrated track record of effectively leading/working with cross-functional teams, driving meaningful changes, and developing and mentoring others.

• Influences with a high-performance culture mindset, a focus on practical solutions and efficiency, and a predisposition toward managing outcomes versus explaining variances.

Starting Rate

Salary Range

$138,500 - $207,750 / year

Bonus

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Ala