Senior Manager, Partner Marketing

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Senior Manager, Partner Marketing, focusing on Reseller Sell Through for ServiceNow.

Position Overview: As the Senior Manager, Partner Marketing, you will play a pivotal role in driving the EMEA Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration. This role requires a blend of strategic thinking, reseller audience insights and go-to-market expertise, partner relationship management, and hands-on execution to achieve business objectives and revenue targets.

 

Key Responsibilities:

· Develop and execute comprehensive partner marketing plans for ServiceNow’s most important resellers in EMEA to drive awareness, demand generation, and sales enablement for ServiceNow through our reseller channel.

· Work directly with the EMEA regional partner marketing team and field marketing teams to ensure collaboration, alignment and scale in region.

· Collaborate closely with ServiceNow's channel sales team to align marketing efforts with sales strategies and priorities, ensuring effective execution and measurable results.

· Build strong relationships with our strategic reseller partners, understand their business drivers, requirements and critical elements they need in a marketing program to drive business growth.

· Develop and deliver compelling marketing packages that supports the complete buyer’s journey. Elements to include sales enablement materials, customer materials, demand generation package and digital activation kit, tailored to the needs of reseller partners and their target audiences.

· Lead joint marketing programs and initiatives with reseller partners, including co-branded campaigns, digital media programs, webinars, events, and promotions to generate pipeline and revenue growth.

· Track, analyze, and report on the performance of partner marketing programs, leveraging data and insights to optimize strategies, tactics, and investments.

· Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.

Qualifications

To be successful in this role you have:

· Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

· 7+ years of experience in partner marketing, channel marketing, or related roles, with a proven track record of success in developing and executing partner marketing strategies and programs.

· Demonstrated experience working with reseller partners, preferably in the technology or software industry; experience with ServiceNow or similar enterprise software platforms is a plus.

· Strong understanding of the partner ecosystem, channel dynamics, and go-to-market strategies, with the ability to build and maintain effective relationships with partners at all levels.

· Excellent project management s