VP, Global Studio Operations, Systems/Platforms - Calvin Klein
PVH Corp.About the role
Design Your Future at PVH
VP, Global Studio Operations, Systems/Platforms - Calvin KleinAbout Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and varied community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
Job Description
POSITION SUMMARY:
In this role, you will be responsible for leading and running our photo studio ensure the production of compelling and high-quality visual content for our e-commerce platforms. You will play a pivotal role in enhancing the overall customer experience and driving online sales through visually appealing and on-brand imagery.
Primary responsibilities/accountabilities of the job:
Strategic Leadership:
Develop and implement a comprehensive global photo studio strategy in alignment with Calvin Klein's overarching e-commerce objectives, maximising insights from market trends and consumer behavior analysis. Lead cross-functional collaboration efforts to synchronize photo studio activities with product launches, marketing initiatives, and other business endeavors, ensuring cohesive and impactful visual storytelling. Drive strategic decision-making by providing insightful recommendations based on data-driven analyses and industry targets, positioning the studio as a key contributor to the brand's competitive advantage.
Team Management:
Cultivate an impactful and cohesive team of photographers, stylists, editors, and creative professionals through effective leadership, mentorship, and talent development initiatives. Champion a culture of innovation and continuous improvement, encouraging experimentation and exploration of new techniques, technologies, and creative approaches. Champion diversity, equity, and inclusion within the team, fostering an environment where all voices are heard and valued, resulting in a more dynamic creative process.
Workflow Optimization:
Design and implement streamlined photo production workflows that optimize resource allocation, minimize bottlenecks, and increase efficiency without compromising on quality. Spearhead the adoption of innovative technologies and automation tools to enhance workflow efficiency, from image capture and editing to final asset delivery. Continuously evaluate and refine standard methodologies for image selection, retouching, and editing to maintain a consistent visual identity across all e-commerce platforms and channels.
Quality Assurance:
Establish and uphold principled standards for visual content quality, conducting regular audits and performance reviews to ensure adherence to brand guidelines and industry benchmarks. Implement robust quality control processes and feedback mechanisms to address any deviations from established standards promptly and effectively, maintaining brand integrity and customer trust. Foster excellence and attention to detail, while instilling a mentality of continuous improvement and a commitment to delivering exceptional visual experiences.
Technology Integration:
Stay at the forefront of emerging technologies in e-commerce photography, proactively finding opportunities to use innovative tools and platforms to enhance productivity, creativity, and efficiency. Collaborate with IT and other relevant collaborators to evaluate, select, and integrate digital asset management (DAM) systems and other technological solutions that align with the unique needs and objectives of the photo studio. Drive the seamless integration of systems and platforms to facilitate the efficient management, organization, and distribution of visual assets across all e-commerce channels, optimizing the impact on customer engagement and conversion rates.
Systems and Platform Oversight:
Lead the strategic implementation and optimization of all marketing systems and platforms with a focus on digital asset management (DAM) systems, ensuring the efficient organization, retrieval, and utilization of the company's vast library of visual assets. Collaborate with IT and other departments to evaluate and select platform solutions that support the evolving needs of the global organization, ensuring scalability
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