Director, US Marketing, NF1 PN

This is what you will do:

The Director, US Marketing is a key member of the commercial NF1 PN brand team and will play a critical role in developing and driving strategy and tactics for HCP and patient engagement. This individual will support the commercialization efforts for Koselugo, a MEK 1/2 inhibitor, approved by the FDA in April 2020, for the treatment of plexiform neurofibromas associated with neurofibromatosis type 1 (NF1), a rare, incurable genetic condition. This individual will report to the ED NF1 PN Marketing.

You will be responsible for:

• Strategic planning for NF1 PN US business across HCP and patient stakeholders including the development of brand strategy plan
• Developing deep customer insights through market research, advisory boards and ongoing KOL Engagements to inform marketing strategy and tactics
• Tracking and monitoring business performance indicators
• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Sales, TLLs, Training, Patient Services, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, etc.)
• Leading strategic oversight to media plan development & performance measurement
• Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
• Contributing to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
• Aiding the launch of the new indication for Koselugo in the adult indication
• Communicating via written and oral presentations about marketing progress to senior commercial and medical leadership  
• Managing marketing budgets and resources including brand AOR
• Working with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business Conduct

You will need to have:

• Bachelor's degree
• 8+ years of professional experience; prefer marketing, sales, agency, or health care experience
• Track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
• Proven leadership skills and the ability to collaborate in a matrix environment
• Track record that demonstrates the ability to build high performing teams and support individuals in their professional development
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• The duties of this role are generally conducted in an office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours

We would prefer for you to have:

• Advanced degree, MBA
• Strong scientific orientation and background
• Rare disease/high-value biologics experience

Expectation of working in the office 3 days a week statement: When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. 
 

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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Date Posted

22-Jul-2024

Closing Date

18-Aug-2024Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong be