Manager, Brand Marketing - Fandango

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows. 

Job Description

The Brand Marketing Manager is responsible for executing cross-channel marketing campaigns and programs. Core responsibilities will include creative asset management and delivery, trafficking approvals from studios, exhibitors and brands as well as aggregating and presenting performance details of promotions, activities and marketing efforts.  This role will touch a variety of channels, including integrated marketing, partner marketing, social media and content strategy, performance marketing and CRM. 

The Brand Marketing Manager will have exposure to film and content marketing throughout the entire lifecycle and include marketing strategy, media planning, branding, growth marketing, execution, reporting, insight generation and optimization both within and across various channels.  Specific responsibilities will include:

• Maintain tracking documents and content calendars across marketing teams
• Request and support approval process of creative assets internally or with third-party partners
• Manage evergreen campaigns for the brand that focus on internal goals and growth of the brand and products
• Ideate and define opportunities for brand campaigns and promotions across the three brands
• Draft pitch and wrap materials, aggregate reporting on campaigns and promotions and work to build recommendations for marketing plans
• Collaborate within marketing, creative, merchandising and ad agency/ad platform partners to execute campaigns around various film releases, sales or high-profile initiatives
• Communicate effectively and efficiently with external stakeholders, including our media agency, ad platform and other stakeholders
• Collect & share competitive & industry trends, new technologies within the film/TV business and performance marketing arenas
• Control brand approvals and the trophy program for Rotten Tomatoes and Fandango brands
• All other duties as defined by Marketing leads.

Qualifications

Basic Requirements

• 3+ years of marketing experience required
• Bachelor's degree in marketing, ad