Senior Product Manager, (HCP) Healthcare Practitioner Marketing, Oncology

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

The Senior Product Manager, Oncology Marketing will be responsible for leading and executing promotional initiatives.

• Develops and leads key elements of the promotional brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-

• Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales.  Regularly measures the success of initiatives

• Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy

• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg.  Secures final production

• Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning

• Provides tactical and strategic input on key launch planning workstreams such as: HCP segmentation, congress planning and sales training

• Ensures that all marketing activities are in compliance with regulatory and legal requirements

• Manages the professional marketing budget and project timelines  

• Experience in strategic brand development and in leading brand planning for launch products

• Experience with core promotion of marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple initiatives within the marketing mix which require tactful cross-functional execution

• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Knowledge:

• Must have the ability to conduct analysis and use complex analytical tools.

• Must have a demonstrated excellence in project management and effectively managing multiple projects/priorities.

• Must possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.

• Must have a demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.

• Strategic thinker with ability to formulate, develop and execute development strategy.

• In-depth ability to conceive, develop and implement multi-dimensional marketing and business plans.

• Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making is required.

• Experience coordinating cross-functional teams or work groups as well as direct reports.

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials is required.

• Demonstrated ability to manage budgets is required.

Basic Qua